QIDDIYA VISION 2030 ANNOUNCEMENT
THE BRIEF:
EXTREME were contacted by Qiddiya direct to help raise awareness of the Qiddiya 2030 vision project, particularly surrounding the incoming state of the art extreme sports and leisure centre. Qiddiya required EXTREME’s expertise within the field of action sports as well as our far-reaching social following in order to help publicise the project’s first press release and launch video.
By utilising our youth-targeted social platforms, Qiddiya were able to utilise our trusted voice in order to engage millions of avid action sports fans and penetrate a generation of influencers and trendsetters whom have an immense influence over the extreme sports community. Through these channels we were able to create an enormous online buzz around the announcement of the project and excitement for what’s to come.
THE PROCESS:
EXTREME's marketing program activated through:
· Post press release and launch video to EXTREME Linkedin and Facebook pages
· Utilisation of EXTREME’s athlete network to disseminate the news on their profiles
· Drive users to their dedicated website landing page
· Create a multi-platform announcement and treatment of their assets to ensure relevancy in a fast-paced and noisy online environment