So, it’s been an incredible journey to date with the best yet to come…….3
Recognising the growing mainstream hunger for extreme and adventure sports entertainment, and with a personal passion for the outdoor and action sports, EXTREME was founded by Alistair Gosling and Tom Hutton in the mid-1990s. Initially they set out to create and distribute content, manage and represent the new generation of athletes and events that were fast gaining popularity globally.
Seeing a gap in the market, The Extreme Sports Channel was the natural next step and after eighteen months of raising investment and preparation the channel launched from Amsterdam on the 1st of May 1999 with backing from UPC and Liberty Media. With its unique blend of 24/7 content and attitude, EXTREME experienced explosive growth and quickly became the #1 action and adventure sport media brand for many millions of fans in over 60 countries worldwide.
In 2009, seeing consumer behaviour rapidly moving online and the change to digital coming Alistair and EXTREME International acquired the EXTREME brand and pivoted away from mainstream media, implementing a new long-term strategy and plan.
Today EXTREME is a world-leading, purpose-driven adventure brand whose vision is to drive positive change through extreme and adventure sports. It foundation is built around three guiding pillars; people, planet and place and with one of the largest and most influential online adventure travel communities our comprehensive, sustainable approach across the design, development, and operation of adventurous tourism destinations, social media publishing studio and orchestrating awe-inspiring events Extreme is the go-to company for tourism boards and destination developers to global brands and leading marketing agencies who are looking for a differentiated, fresh, and innovative approach to destination design, development, management and tourism marketing.