The planet is our playground and it’s the only one we’ve got.
Which is why at EXTREME we have taken action to ensure the daily decisions we make across all of our divisions place our community, sustainability and the future of our planet and our environment at the forefront.
Minimising our impact and working towards the protection and recovery of our natural world is integral to our brand and our values and this commitment is evident in the small steps we take each day; from working remotely to reduce our carbon footprint, to spreading the awareness of environmental causes and initiatives through our 20 million strong community.
Steering us in this quest to do better for our planet is Amber Nuttall, our dedicated Environmental and Sustainability Manager who is no stranger to the perseverance and passion it takes to put our environment first.
So any time we are developing and managing our wonderful destinations, spectacular events, amazing content or engaging brand campaigns we are guided by these three pillars:
Employing environmentally friendly practices.
Protecting the cultural and natural heritage.
Providing tangible social and economic benefits for local communities.
Although we recognise that we may not have all the solutions, we accept the challenge to learn, improve and do our part to safeguard the future for the generations to come.
It has not been easy this year, but whilst we’ve been stuck indoors, nature has had time to heal. Through the release of our Tread Lighter video, we invite everyone to join us in doing their part to minimise our impact.
We have pledged to The United Nations “Sports for Climate Action” framework, which commits us to raise awareness about climate change and promote sustainable and responsible consumption through the power of sport and adventure.
Our Environmental and Sustainability Manager keeps us on track and accountable whilst our partnership with "The Planet Mark" helps to measure our carbon footprint and embed sustainability into our culture.