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EXTREME is a unique brand, community and purpose driven company that lives at the nexus of sports and entertainment. Our Vision is to drive positive change through extreme and adventure sports. This is realised through our integrated offer that encompasses strategy, design, development, and management of adventurous destinations, hotels and resorts, spectacular events, entertaining media, and engaging brand campaigns.

We operate around three guiding pillars, people, planet, and place, are headquartered in London, with bases in Europe and the Middle East, and serve our clients through our passionate and pioneering international team.  As founders of The Extreme Sports Channel, operating for over 25 years, and backed by Kleinwort Hambros and Soc Gen banks EXTREME is the go-to place for authentic activation across action and adventure sports.

Designing, developing and operating adventure sports and leisure destinations.


Producing inspirational and entertaining lifestyle events, activations and experiences.


Entertaining our 20 million fans daily, hitting over 200m views monthly, offering social media management advertising & sponsorship solutions.

Delivering real business results for our clients through marketing campaigns that harness the power of social, ambassadors and events.

Across everything we do we work to drive sport participation, an active and healthy lifestyle, job creation, infrastructure investment and tourism. Whilst aligning with five key United Nations Sustainable Development Goals and government agendas we have a passion and commitment to be sustainable, have launched the Extreme Hangout an impact platform, are signed up to Planet Mark to measure our impact, 1% For The Planet to give back and the UN’s Sports for Climate Action to drive awareness.


Driving positive change through extreme and adventure sports


Inspire to explore and experience

We believe in the future of extreme and adventure sports experiences, events and entertainment and embrace our community for motivating us every day to take EXTREME to the next level.


Our values embody our beliefs, guiding us in our quest to inspire the world to experience and explore.



From the mid-1990s to date, our journey has been an incredible one; and there is still so much more to come.

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