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Extreme About Us

ABOUT US

Overview

EXTREME is a world-leading, purpose-driven adventure brand whose vision is to drive positive change through extreme and adventure sports.  With one of the largest and most influential online adventure travel communities our comprehensive, sustainable approach covers a spectrum of services: Across adventure tourism we deliver strategy, design, development, and operation of adventurous tourism destinations, camps, boutique hotels, parks and resorts.  Moreover, our social media publishing studio excels in crafting and delivering compelling stories that forge unprecedented connections between your brand and consumers alongside our events team who specialize in orchestrating awe-inspiring events that not only captivate but also champion sustainability and adventure.

We operate around three guiding pillars: people, planet, and place. Headquartered in London with bases in Europe and the Middle East, we serve our clients through our passionate and pioneering international team.  As founders of The Extreme Sports Channel, operating for over 25 years, EXTREME International is the go-to company for tourism boards and destination developers to global brands and leading marketing agencies who are looking for a differentiated, fresh, and innovative approach to destination development and tourism marketing.

Extreme Destinations

Designing, developing and operating adventure sports and leisure destinations.

Extreme Events

Producing inspirational and entertaining lifestyle events, activations and experiences.

Extreme Media

With 20 million fans and over 200m views monthly, we provide social media management advertising & sponsorship solutions for clients.

Extreme Marketing

Delivering real business results for our clients through marketing campaigns that harness the power of social, ambassadors and events.

Purpose

Drive positive change through extreme and adventure sports

Ambition

Inspire to explore and experience

Impact

In all our activities, we strive to promote sports participation, healthy lifestyles, job creation, infrastructure investment and tourism while maintaining a strong commitment to sustainability and the environment. As part of our sustainability efforts, we have launched The Extreme Hangout, a global impact platform, and aligned with five key United Nations Sustainable Development Goals. We have also joined Planet Mark to measure our impact, committed to 1% For The Planet to give back and are a lead member of the UN’s Sports for Climate Action initiative to raise awareness.

We believe in the future of extreme and adventure sports experiences, events and entertainment and embrace our community for motivating us every day to take EXTREME to the next level.

VALUES

Our values embody our beliefs, guiding us in our quest to inspire the world to experience and explore.

Backpacking
The Heritage of Extreme

HERITAGE

From the mid-1990s to date, our journey has been an incredible one; and there is still so much more to come.

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