EXTREME’s Vision is to drive positive change through extreme and adventure sports. This is being realised through our integrated approach that encompasses the design, development and management of destinations, events, and media. Operating for over 25 years, and as founders of The Extreme Sports Channel, our uniquely positioned brand lives at the nexus of sports, lifestyle, and entertainment, through a loyal and passionate community of more than 20 million connected fans.

As the go-to company for extreme and adventure sports we serve our clients with a multinational presence, headquartered in London with bases in the Middle East, Europe, and the Indian Ocean. Passionate and experienced, our talented team use their knowledge and relationships to strategize, design, develop and deliver some of the world's most innovative destinations, spectacular events, entertaining content, and engaging brand campaigns.


Designing, developing and operating  extraordinary sports and leisure destinations.


Producing inspirational world leading sports and lifestyle events, activations and experiences.


Delivering great entertainment for our highly engaged community & offering reach for brands via our network.


Working with innovative brands, creating unforgettable campaigns, through our ambassadors, events and media network. 

Through our support of over 125 ambassadors, the activation and sponsorship of over 80 events annually and our media network delivering over 50 million video views monthly, our brand and marketing activity inspire, support, and promote all of EXTREME’s activities. Across everything we do we look to drive sport participation, an active and healthy lifestyle, job creation, infrastructure development, and tourism whilst aligning with the UN’s Sustainable Development Goals and key government agendas from around the world.


To drive positive change through extreme and adventure sports


Inspire to explore and experience

We believe in the future of extreme and adventure sports experiences, events and entertainment and embrace our community for motivating us every day to take EXTREME to the next level. If you would like to know more about our journey, what we are up to and where action and adventure sports are heading please check out this interview with our founder Alistair Gosling


Our values embody our beliefs, guiding us in our quest to inspire the world to experience and explore.



From the mid-1990s to date, our journey has been an incredible one; and there is still so much more to come.


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