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Extreme About Us

ABOUT US

Overview

EXTREME is a purpose driven company with a unique brand and community that lives at the intersection of adventure sports and entertainment. Our Vision is to drive positive change through extreme and adventure sports. This is realised through our integrated offer that encompasses strategy, design, development, and management of adventurous destinations, hotels and resorts, spectacular events, entertaining media, and engaging brand campaigns.

We operate around three guiding pillars; people, planet, and place. Headquartered in London with bases in Europe and the Middle East, we serve our clients through our passionate and pioneering international team.  As founders of The Extreme Sports Channel, operating for over 25 years, and with the backing of Kleinwort Hambros and Soc Gen banks EXTREME is the go-to brand for authentic activation across action and adventure sports.

Extreme Destinations

Designing, developing and operating adventure sports and leisure destinations.

Extreme Events

Producing inspirational and entertaining lifestyle events, activations and experiences.

Extreme Media

Entertaining our 20 million fans daily we achieve over 200m views monthly and provide social media management advertising & sponsorship solutions.

Extreme Marketing

Delivering real business results for our clients through marketing campaigns that harness the power of social, ambassadors and events.

In all our activities, we strive to promote sports participation, healthy lifestyles, job creation, infrastructure investment and tourism while maintaining a strong commitment to sustainability and the environment. As part of our sustainability efforts, we have launched The Extreme Hangout, a global impact platform, and aligned with five key United Nations Sustainable Development Goals. We have also joined Planet Mark to measure our impact, committed to 1% For The Planet to give back and are a lead member of the UN’s Sports for Climate Action initiative to raise awareness.

We believe in the future of extreme and adventure sports experiences, events and entertainment and embrace our community for motivating us every day to take EXTREME to the next level.

VALUES

Our values embody our beliefs, guiding us in our quest to inspire the world to experience and explore.

Backpacking
The Heritage of Extreme

HERITAGE

From the mid-1990s to date, our journey has been an incredible one; and there is still so much more to come.

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