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Extreme About Us

ABOUT US

Overview

Extreme – is a world leading sports marketing, media and talent management company.

We originally founded the Extreme Sports Channel and have been bringing action sports, adventure travel and automotive action to a global audience for over 30 years.

Today we design, develop and deliver high-impact marketing campaigns for brands and destinations through athlete and creator campaigns, social video storytelling, social stunts and live event activations. 

Specialising in sports, health, fitness, wellness, adventure travel and automotive we love working with partners that refuse category average performance whether scaling an emerging challenger brand or accelerating an established market leader. 

 

Our Creator Campaigns, Events and stunts, Social Media Production & Distribution Services:

 

  • Athlete & Creator Campaigns: End-to-end planning, talent management, creative ideation and execution for athlete and influencer activations.

  • Live Events & Social Stunts:  Full-scale production of high-impact live events, action sports activations and Red Bull style viral stunts. 

  • Social Video Production & Storytelling: Platform-native, viral video production engineered for authentic brand storytelling and high engagement.

  • Guaranteed Reach & Distribution: Multi-channel campaign distribution delivering guaranteed social video views, reach and engagement across our proprietary network of social channels.

 

Our Global Network and Reach

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Our network and talent roster covers a powerhouse portfolio of social publishing pages, events, athletes and creators including Supercar Blondie.  Our talent and social channels combined:

  • 200+ elite athletes and content creators.

  • 300M+ Followers across our creator and athlete network.

  • 20M+ Followers across our owned social channels

  • Combined, our owned channels and talent have an audience of 320+ million followers across Facebook, Instagram, YouTube, TikTok and Snapchat.

  • Generate 950+ million monthly video views, likes and comments per month.

This gives brands access not only to talent, but to the media, content and distribution infrastructure needed to scale and amplify campaigns.

We have delivered award-winning campaigns, events, viral videos and social distribution for global category leaders, including:

 

  • Global Brands & Tech: Red Bull, TripAdvisor, Stanley Black & Decker, Swatch, Clarks and Knoops

  • Tourism, Destinations & Governments: Visit Malta, Qiddiya, Egypt Tourism, PIF and WWF.

  • Media & Entertainment: ITV, Google, Meta and Facebook

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​For Athletes and Creators

We offer a full-service talent management service for creators and athletes. We are passionate about supporting those who push boundaries, redefine limits and inspire the world. Whether you're an incredible athlete or an established creator, we provide strategy, brand partnerships, IP development and media distribution through our social channels needed to amplify your story and scale your career. 

 

LEARN MORE.

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Beyond Digital: Hotels, Resorts & Destinations

Extreme Hotels and Resorts: Led by a world leading resort development team, powered by the globally recognised Extreme brand and backed by a collection of highly experienced hospitality investors, we are developing a collection of adventure focused hotels and resorts that blend amazing adventure experiences with wonderful hospitality.

LEARN MORE.

Purpose & Global Impact

With three decades of heritage, Extreme champions community, adventure sports, and sustainability. Through The Extreme Hangout (our global impact events and media platform) and partnerships with Planet Mark, 1% for the Planet and UN Sports for Climate Action, we leverage media, tourism and events to drive positive impact for people, the planet and local communities.

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Our Global Footprint

Headquartered in London, with local hubs in New York and Los Angeles, EXTREME which is part of the Wavelength Group is actively shaping the future of brand-led storytelling and social entertainment in the creator era.

Extreme Media

We provide high-impact creator, event and social marketing campaigns that harness the power of creativity and the reach of our 320m fans 

Extreme Marketing

We design, develop and manage elite athlete and creator campaigns end to end. 

Extreme Events

Production of live events and Red Bull style viral stunts.

Extreme Destinations

Designing, developing and operating adventure resorts, destinations and experiences.

Let's Talk

Looking to scale your brand's reach, Grow your socials, launch an unforgettable event or build a bespoke creator campaign? Please drop us an email, DM us or fill in the forum below. Our team will craft a tailor-made proposal designed to grow your brand, hit your goals and maximize ROI.

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VALUES

Our values embody our beliefs, guiding us in our quest to inspire the world to experience and explore.

Backpacking
creator and influencer.avif

HERITAGE

From the mid-1990s to date, our journey has been an incredible one; and there is still so much more to come.

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+44 (0) 207 2441000

enquiries@extremeinternational.com

 

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