About Extreme  — Social-first media at the heart of the creator economy

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We help brands cut through the noise with high-impact social campaigns, authentic storytelling and strategic creator partnerships that drive measurable reach, engagement and ROI.

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​​​​Our Origin

We founded the Extreme Sports Channel helped bring action sports to a global audience. That pioneering spirit still drives us as we build bold stories with creators and communities.

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​Our network and reach

Today we operate a network of niche social channels and creators in action sport, adventure travel and youth culture. Across our own channels we reach 300+ million people every month by publishing highly engaging short form, premium long-form and live events content for our community of 20+ million followers across TikTok, Instagram, YouTube, Snap and Facebook. Our creator roster covers over 1700 creators with a combined following of 377m.

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​For Brands

We design social media strategies, influencer and creator campaigns and branded content that connect brands to youth culture and convert attention into impact. From strategy and planning to day-to-day management and fully activated creator programmes we grow fans, deepen engagement and turn attention into revenue and ROI.

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For Social Media Publishers

​Many publishers have scale but rely too heavily on platform payouts. We unlock monetisation by acting as a centralised sales house that connects publishers with premium brand and agency deals. With deep relationships across brands, agencies and platforms we deliver everything from single content integrations to multi-market partnerships that grow revenue.

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For Creators, Athletes & Ambassadors

​We support 1,700+ creators, athletes and ambassadors across action sport and adventure travel. We deliver brand partnerships, income growth and audience development with amplification and distribution across our 20M follower network.

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For TV Producers, distributors, and rights holders

We partner with producers, distributors and sports rights holders to reformat and optimize premium long-form TV for YouTube, TikTok and Facebook. We grow reach, build community and monetise under-used IP by taking premium stories to Gen Z and Millennial audiences where they watch and share.​​

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Extreme Events — live experiences

Inspirational action sport, adventure and sustainability events that build culture, power communities and create premium content that travels across social.

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Extreme Destinations — hotels, resorts and experiences

​With the vision to inspire to explore to experience and backed by one of the world leading hospitality investors, we are developing a collection of adventure focused hotels, resorts and experiences that bring brand, community and content together. Whether your a developer, investor, tourism board or government agency looking to launch a unique future-ready adventure destination, with decades of experience in placemaking, resort operations and brand-led destination development, our team delivers turnkey solutions across mountain, coastal, desert, and urban environments.

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Purpose and impact

With 30+ years of heritage as founders of the Extreme Sports Channel we back community, adventure sport and sustainability. Through The Extreme Hangout, our global impact events and media platform, plus partnerships with Planet Mark, 1% for the Planet and the UN Sports for Climate Action we use media, tourism and events to inspire action and drive positive impact for people, planet and place.

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Where we work

Headquartered in London with hubs being established in New York and Los Angeles, EXTREME and the Wavelength Network are shaping the future of brand-led storytelling and social entertainment in the creator era.