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Extreme About Us

ABOUT US

Overview

EXTREME is a social-first media company operating at the heart of the creator economy. We sit at the intersection of action sport, adventure travel, and youth culture.

We originally founded The Extreme Sports Channel and today we help brands break through the noise by delivering high-impact social campaigns through authentic storytelling and strategic creator partnerships.

We operate a network of niche social channels and 1700 premium content creators that organically reach over 300 million people per month though delivering highly engaging short-form content, premium long-form formats and live events daily for our audience of over 20 million followers across TikTok, Instagram, YouTube, Snap and Facebook.

Partnering with social media publishers and leading creators that already have a strong fan base and deep community engagement, we monetise their reach, supercharge their engagement, increase subscribers, and unlock long-term brand value.

For Brands & Destinations

We craft high-impact campaigns that authentically connect your brand to youth culture through powerful, purpose-driven storytelling and content that drives results. Our team provides end-to-end social solutions from social media strategy and social media management to creator marketing and full campaign management. We grow audience, deepen engagement, and turn attention into measurable impact. Whether you're looking to stand out, scale fast, or spark cultural relevance, we help grow social, transform passive viewers into passionate brand fans and drive ROI.

For Social Media Publishers

Many social publishers generate millions of views and have millions of followers but rely too heavily on platform revenue. We help change that. Operating at scale, we lead at social media publisher monetisation, we unlock new income streams by acting as a centralised sales house connecting social publishers with premium brand and agency deals. With deep brand, agency and social platform relationships we drive commercial success across everything from single content integrations to multi-million, multi-platform partnerships.

For Creators, Athletes & Ambassadors

We support a global collective of 1700 creators, athletes, and ambassadors who live for adventure, creativity, and action. From brand partnerships and creator campaigns to subscriber growth and monetisation, we help you grow your brand, tell meaningful stories, and amplify you across our own network of 20milion followers on the leading social platforms.

For TV Producers, distributors, and rights holders

We partner with TV producers, TV Distributors, sports organisations, and rights-holders to unlock new social revenue streams. By reformatting and optimising your premium long-form TV content for YouTube, TikTok and Facebook, we grow reach, build community, and monetise underutilised IP—bringing premium content to Gen Z and Millennial audiences where they live and engage.

Extreme Media

With 20 million fans and over 200m views monthly, we provide social media management advertising & sponsorship solutions.

Extreme Marketing

Delivering real business results for our clients through marketing campaigns that harness the power of creators, creativity and distribution.

Extreme Events

Producing inspirational and entertaining sustainability and adventure events and activations.

Extreme Destinations

Designing, developing and operating adventure destinations and experiences.

With over 30 years of heritage as the founders of The Extreme Sports Channel, we’re driven by a deep commitment to community, adventure sport, and sustainability. Through initiatives like The Extreme Hangout, our global impact events and media platform, and partnerships with Planet Mark, 1% for the Planet, and the UN’s Sports for Climate Action, we use the power of media, tourism, and events to inspire action, promote healthy lifestyles, and drive positive impact for people, planet, and place.

Headquartered in London with hubs being established in New York and Los Angeles, EXTREME and the Wavelength Network are shaping the future of brand-led storytelling and social entertainment in the creator era.

Let's Talk

Fill in the form below or drop us a DM. We’ll come back with a tailor-made proposal that fits your goals—and blows up your socials.

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VALUES

Our values embody our beliefs, guiding us in our quest to inspire the world to experience and explore.

Backpacking
The Heritage of Extreme

HERITAGE

From the mid-1990s to date, our journey has been an incredible one; and there is still so much more to come.

Thank you to our community of clients

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+44 (0) 207 2441000

enquiries@extremeinternational.com

 

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