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EXTREME is a unique brand, community and purpose driven company that lives at the nexus of sports, entertainment, and lifestyle. Our Vision is to drive positive change through extreme and adventure sports. This is realised through our integrated approach that encompasses strategy, design, development, and management of some of the world's most innovative destinations, spectacular events, entertaining media, and engaging brand campaigns.

As founders of The Extreme Sports Channel, operating for over 25 years and appealing to the 500 million participants worldwide EXTREME is the go-to company for authentic activation across action and adventure sports. We engage with our 20 million strong community through our collection of offers and we serve our clients through our passionate, creative, and specialist teams and a multinational presence across bases in the UK, Europe, Middle East, and Asia. Via our support of over 125 ambassadors, the activation and sponsorship of over 80 events annually and our media network delivering over 50 million video views monthly, our brand and marketing activity inspires, supports, and promotes all of EXTREME’s activities.


Designing, developing and operating  extraordinary sports and leisure destinations.


Producing inspirational world leading sports and lifestyle events, activations and experiences.


Delivering great entertainment for our highly engaged community & offering reach for brands via our network.


Working with innovative brands, creating unforgettable campaigns, through our ambassadors, events and media network. 

We are purpose driven, so across everything we do we look to drive sport participation, an active and healthy lifestyle, job creation, infrastructure investment and tourism, whilst aligning with five key United Nations Sustainable Development Goals and government agendas from around the world. With a real passion and commitment to be sustainable, we are signed up to Planet Mark to measure our impact, 1% For The Planet to give back and the UN’s Sports for Climate Action to drive awareness.


Driving positive change through extreme and adventure sports


Inspire to explore and experience

We believe in the future of extreme and adventure sports experiences, events and entertainment and embrace our community for motivating us every day to take EXTREME to the next level. If you would like to know more about our journey, what we are up to and where action and adventure sports are heading please check out this interview with our founder Alistair Gosling


Our values embody our beliefs, guiding us in our quest to inspire the world to experience and explore.



From the mid-1990s to date, our journey has been an incredible one; and there is still so much more to come.

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