EXTREME is the go-to place for extreme and adventure sports. Operating for over 25 years, and as founders of The Extreme Sports Channel, our uniquely positioned brand lives at the nexus of sports, lifestyle, and entertainment.


Aligned with our incredible community of more than twenty million we operate around four key guiding pillars, our people, our brand, sustainability, and technology.


Headquartered in London, with bases in the Middle East, central Europe, and the Indian Ocean, we serve our clients with a multinational presence from which our passionate, experienced, and talented team use their creativity, knowledge and relationships to design, develop and deliver some of the world's most innovative destinations, spectacular events, entertaining content, and engaging brand campaigns.


Designing, developing and operating  extraordinary sports and leisure destinations.


Producing inspirational world leading sports and lifestyle events, activations and experiences.


Incredible content designed to inspire our community, offer reach for brands and be delivered via our network


Working with innovative brands, creating unforgettable campaigns, through our ambassadors, events and media network. 

Through our support of over 125 ambassadors, the activation of over 80 events annually and our average reach of 50 million video views monthly, our brand and marketing activities inspire, support, and promote all of EXTREME’s initiatives.

We believe in the future of extreme and adventure sports experiences and entertainment and embrace our community for motivating us everyday to take EXTREME to the next level. 


To be the go-to place for extreme and adventure sports


To create incredible destinations, events and entertainment

Inspire to explore and experience

Get to know more about who we are, our journey and where action and adventure sports are heading in this great interview with Alistair by RAD Season.


Our values embody our beliefs, guiding us in our quest to inspire the world to experience and explore.



From the mid-1990s to date, our journey has been an incredible one; and there is still so much more to come.

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London - Riyadh - Dubai

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