EXTREME INTERNATIONAL BRAND UPDATE | Q1 2021
Updated: Apr 6
ELOCKDOWN UNEXPECTEDLY DRIVES INCREDIBLE GROWTH FOR EXTREME & ADVENTURE SPORTS
Covid-19 has driven an enormous increase in the participation of extreme and adventure sports. During this time of uncertainty, local areas around the world have been flooded by a new generation of active participants.
The incredibly positive impact of action and adventure sports on both mental and physical health has never been so evident and important and has led to a huge increase in demand for equipment (particularly beginner's).