🌊 WAVELENGTH LAUNCHES: A NEW SOCIAL-FIRST MEDIA COMPANY 🌊

🌊 WAVELENGTH LAUNCHES: A NEW SOCIAL-FIRST MEDIA COMPANY 🌊

London, UK, September 2025 — Say hello to Wavelength, a brand-new social-first media company born from the merger of Extreme and Unreel Network.

Wavelength is on a mission to become the “Sky of Social” — a network of brand-led social channels and creator-fronted platforms that cater to specific passion points and niche audiences across adventure travel, action sports, beauty, fitness, DIY, craft, automotive, tech and more.

Driving engagement through short-form, micro dramas, premium long-form formats and live events daily, the network entertains and reaches over 950 million people per month and has a combined audience of 320 million followers across Facebook, Instagram, Snap, YouTube and TikTok.

Operating at the heart of the creator economy, Wavelength helps brands break through the noise by delivering high-impact social campaigns through authentic storytelling, strategic creator partnerships and guaranteed social distribution.

Spearheaded by CEO/ Founder Alistair Gosling and Co-founder Benjamin Brown, the company is poised to redefine how brands, creators and audiences connect.

In the next 18 months, Wavelength is rolling out a slate of original IP, content formats, micro dramas and social-first brands developed in close collaboration with creators and amplified across owned channels. The aim? To deliver full-funnel solutions that combine the authenticity and trust of creator content with the scale and efficiency of a sophisticated media network.

Alistair Gosling, CEO & Founder of Wavelength, said:

“Younger audiences have made the shift from traditional media to social and brands are following fast. Wavelength exists to lead that transformation, giving brands real access to passionate communities, through content designed for the pace and power of social platforms.”

Benjamin Brown, Co-Founder, added:

“Brands want reach, scale and efficiency but ultimately transact with precise communities. By combining creators with contextual distribution, Wavelength is developing certainty for brands in the creator economy. More consolidation is coming, and we want to be at the forefront of that for the benefit of fans, creators and brands."  

Wavelength has already delivered campaigns with global powerhouses such as Red Bull, Swatch, ITV, TripAdvisor and many more. Beyond social distribution, it is building an off-platform community hub with multiple additional revenue streams, while also securing rights to premium TV content and live sports properties including FIS, World Skate, Red Bull Live and the Freeride World Tour.

At the same time, Wavelength has started to develop a collection of micro dramas designed specifically for social, while continuing to expand its growing roster of over 1,700 creators and athletes. The team is also exploring roll-up and collaboration opportunities, driven by multiple inbound approaches for mergers and acquisitions from social publishers, creators and agencies, underscoring its ambition to establish itself as a defining social-first media company of this decade. 

About Wavelength

Wavelength is a social-first media company operating at the intersection of creators, culture and content. We help brands, agencies and destinations cut through the noise with high-impact campaigns built on trusted storytelling and strategic creator partnerships.

Through our network of brand-led social pages, YouTube channels and creators, we reach over 950 million people monthly, engaging niche and passion-driven audiences through short-form video, premium long-form content and live experiences.

Explore more at https://www.wavelength.now/

Connect with us on LinkedIn: Wavelength Media Network

Contact Sarah Ashby for more information - sarah@wavelength.now  | Sarah Ashby | LinkedIn | +44 207 244 1000