• EXTREME

EXTREME Events and City Mountainbike join forces in KSA and the Gulf Region


Extreme Events KSA and City Mountainbike, have announced a long-term partnership to organise and promote city centre mountain bike events throughout the Kingdom of Saudi Arabia and the Gulf region.

City Mountainbike is the creator of the UCI sanctioned ‘Mountain Bike Eliminator World Cup’ format of city center mountain bike race events, which is to be rolled out in KSA in partnership with EXTREME Events, as the Kingdom drives forward its 2030 vision with participation in sports at the heart of the ambitious program.

Both companies will work closely together to establish the Eliminator World Cup format throughout the Middle East bringing an opportunity for local and national participation alongside professional international riders.

James Cooke-Priest, Managing Director of EXTREME Events said, “We are very excited to be working with the City Mountainbike team. The UCI Mountain Bike Eliminator World Cup is a unique format with an exceptionally fast-growing field of professional international competitors. It is hugely rewarding to bring new sporting formats to city communities who haven’t experienced these types of extreme and adventure sports events, so we are very enthusiastic to establish races in KSA and the UAE in the annual UCI Mountain Bike[4] Eliminator World Cup calendar”

Kristof Bruyneel, Managing Director of City Mountainbike said: “This is a fantastic opportunity to further develop our project together with EXTREME, a global player in the extreme and adventure sports world. We are proud that the greats of the world are discovering us and want to partner. Our persistence and belief in the Eliminator formula is clearly paying off.



About EXTREME

EXTREME is a uniquely positioned brand and community that lives at the nexus of sports, lifestyle, and entertainment. As founders of The Extreme Sports Channel and operating for over 25 years EXTREME is the go-to place for authentic access and activation across the world of action, adventure, and motor sports.

Headquartered in London, with bases in Europe, the Middle East and the Indian Ocean, we serve our clients with a multinational presence. Passionate and pioneering, our mindful, diverse, and talented team use their deep knowledge and key relationships to design, develop and deliver some of the world's most innovative destinations, spectacular events, incredible content, and engaging brand campaigns.

With a community of over 20 million, and supporting over 125 ambassadors, activating typically over 80 events annually and an average reach of 50 million video views monthly, our brand marketing activities inspire, support and promote all of EXTREME’s initiatives.

EXTREME’s Vision

To be the go-to place for extreme and adventure sports

EXTREME’s Mission

To create incredible destinations, events and entertainment

EXTREME’s Promise

Inspire to explore and experience

About City Mountainbike

Founded in 2006, in Waregem (Belgium), City Mountainbike is official UCI organising partner holding the exclusive rights to organise the UCI Mountain Bike Eliminator World Cup and the UCI Mountain Bike Eliminator World Championships.

This relatively new discipline is a spectacular format of bringing mountain bike to the heart of cities, where a more urban public can discover the Eliminator series.

City Mountainbike has a track record of over 55 events in major cities on different continents. Its thrilling format caught the attention of several cities and is well recognised by the XCE community to the discipline’s expansion throughout the world.

City Mountainbike’s Vision

To bring the Eliminator discipline, athletes and partners together through a strong community. Cultural diversity, high performance of the athletes and a big crowd completes the show. Ultimately, City Mountainbike aims to bring Mountain Bike Eliminator to the Olympics.

City Mountainbike’s Mission

To organise competitions of the most exiting mountain bike discipline at the highest level into top venues of the most varied big cities in the world. Because this brings athletes closer to the public, and brings different cultures together. In addition, children and teenagers are encouraged to join the mountain bike discipline.

City Mountainbike’s Values

Innovation, professionalism and dedication in the realisation of each event.

Commitment, respect and seriousness to all involved athletes, partners and sponsors.

Team work.

People connection and friendship relationship.[7]

Media Contacts:

Kristof Bruyneel kristof.bruyneel@citymountainbike.com

James Cooke-Priest james@extremeinternational.com

Related Links:

City Mountainbike

www.citymountainbike.com

EXTREME

www.extremeinternational.com/

UCI

https://www.uci.org/mountain-bike/events/uci-mountain-bike-eliminator-world-cup

USE ANY OF FOLLOWING IMAGES:

SEASON 2019: https://www.dropbox.com/sh/i5bevsk3ua656jd/AAByn1puyeHQdcqidqmBnB0Ua?dl=0

OR

SEASON 2020: https://www.dropbox.com/sh/r21owvaouy8edjj/AAB_BuwT6_y8kjjtf3MVGWXta?dl=0 (currently only Waregem is available)


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