The Extreme Sports Company was founded by Al Gosling in 1995 and is a pioneering brand management and business development company that owns the Extreme brand, one of the world's most unique sports life-style brands.
Our vision is to INSPIRE you to EXPLORE and EXPERIENCE the sports and way of life that is the EXTREME brand.
Our mission is to build one of the world’s leading sports lifestyle brands. We are making this happen by pinpointing unmet market needs in specific areas, bringing in deeply experienced sector specialist MDs, developing powerful differentiated consumer propositions and then forming long term licensing partnerships with industry leading companies that we support through innovative market leading brand and creative services integrated with world class media and marketing support.
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The Extreme Drinks Company recently announced the signing of a strategic, long-term license agreement with Ex Drinks, LLC in the United States and all of its territories, possessions and worldwide military bases. The agreement expands the global presence of Extreme’s natural, functional drinks into the world’s largest bottled water and functional beverage market - The United States of America. Since 2007, Ex Drinks had been the sole distributor in the USA, focusing its efforts on select West Coast and Hawaiian markets. Click here to read more.
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Once upon a time, extreme sports were the domain of a brave few and the requirements were fairly simple.
If you had the transport (ideally a beaten up VW van), the right kit (anything allowing you to go considerably faster than God intended) and the courage (or perhaps a screw loose), you were ready to go.
These days, extreme sport is a multi-billion dollar industry.
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Extreme Hotels, one of the world's most ground breaking hotel brands and Best Management Group, one of Australia's leading hotel management companies are partnering to develop and roll out Extreme Hotels across Australia.
Extreme Hotel’s vision is to inspire our guests to explore and experience everything the Extreme brand is about by creating a collection of cutting edge extreme sports inspired hotels around the world that are totally different from the standard bland ‘me-too’ hotel chains out there today. Click here to read more.
Extreme Drinks diver William Trubridge has done it again netting a new world record in his speciality discipline, constant weight no fins.
The dive took place in Dean's Hole in the Bahamas as part of the 2010 Vertical Blue Freediving Event, an invitational freediving event where the world's elite freedivers compete over nine days of diving.
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After London was hit by the worst snow storm in 20 years, creative media company Mind the Curb jumped at the chance to try something new - using pre-cut stamps to 'brand' the snow! The guerrilla campaign saw over 2,000 stamps being imprinted in 350 locations around London including post boxes, walls and parked cars.
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Our vision is to INSPIRE you to EXPLORE and EXPERIENCE the sports, fashion, travel and way of life that is the EXTREME brand.