Extreme Hotels, a ground breaking hotel brand and management company, and “Rosa Khutor” Ski Resort Development Company LLC” (a part of ProfEstate), one of Russia’s leading property developers, are very pleased to announce the launch of an Extreme Hotel in Sochi and the signing of a 10 year management contract.

About the Business

The Extreme Sports Company was founded by Al Gosling in 1995 and is a pioneering brand management and licensing company that owns the Extreme brand, one of the world's most unique sports lifestyle brands. We started The Extreme Sports Channel which delivers our brand authenticity, credibility and massive exposure 24/7 across the 62countries and 48 million homes it broadcasts into. From this foundation we are developing a portfolio of long term strategic licensing partnerships with the right market leading companies across a number of categories in the consumer products and service sectors including Extreme Hotels, Destinations, Experiences, Mobile, Drinks, Apparel, Footwear, Personal Care, Automotive and Electronics.

Our Vision

To INSPIRE you to EXPERIENCE and EXPLORE the sports and way of life that is the Extreme Brand.

Our Mission

To be the world's leading Extreme Sports brand

Deliver powerful and differentiated consumer products and experiences

Build a network of industry leading licensing partners

Provide market leading brand and creative support

Deliver first class marketing and media support