EXTREME BRAND UPDATE - Q3 2022
EXTREME DESTINATIONS RELEASE ADVENTURE SPORTS & TRAVEL TRENDS INSIGHTS
EXTREME’s vision is to ‘Drive positive change through extreme and adventure sports’. EXTREME Destinations provides both Consultancy as well as turnkey design, build and management of adventure parks and resorts. We have a core niche and specialist expertise in the adventure and outdoor sports sector and are widely recognized as subject matter experts for governments, tourism boards, investors and developers. Over the last few years, we have consulted on large and small projects across Asia, Africa, the Middle East, Europe, and the Americas.
Along the way, we have identified the slowly shifting landscape of trends across adventure sports and adventure travel. Extreme and adventure sports have no barriers to entry. The notion that only certain personality characteristics, age, gender, physical ability or that extreme sports are purely for the ‘adrenaline-junkie’ mentality no longer stands. The only barrier would be the individual’s own fears of potential risks involved and the surrounding natural environment.
We have published a brief report with insights and data around this industry.
Find out more about “Extreme & Adventure Sports & Adventure Travel Trends & Insights”.
EXTREME's MEDIA NETWORK HITS 1 BILLION VIEWS IN 6 MONTHS
EXTREME’s social network surpassed more than 1 billion views in the first 6 months of 2022, having received more than 1.4 billion video views last year. EXTREME's Media Network operates at the forefront of the fast-changing media landscape, it entertains, and inspires our highly engaged community and delivers reach and engagement for brands. We manage two main brands "UNREEL" focused on adventure sports and travel and "Auto Allstars" focused on drivers, riders and rockstars. All of this is produced by our international network of amazing content partners and our in house team at EXTREME Studios. Find out more about the 1 billion views.
EXTREME HANGOUT: 5,000 VISITORS | 200 SPEAKERS | 5M VIEWS
Following the extraordinary success of the EXTREME Hangout at COP26 in Glasgow where we had over 5,000 visitors, 200 speakers (60% female), 5 million video views and 500,000 people tuning in live the plan now is to expand the programme worldwide. The EXTREME Hangout is a sustainability impact platform devoted to giving young people a voice and driving environmental action. Inspired by our love of adventure sports and the outdoors, our passion to protect the planet and the urgent need for change we are now rolling out a Ted X style program with the mission to deliver 50 events in 50 cities over the next 5 years with partners. Find out more about The EXTREME Hangout.
EXTREME STUDIOS CREATES METAVERSE SUCCESS WITH CLARKS
With more than 2 million game plays designed to promote the CICA shoe range, the Clarks CicaVerse on ROBLOX has definitely captured the attention and driven engagement with the youth and action sports enthusiasts. EXTREME worked in partnership with Clarks shoes creating campaigns that included athletes inputing into the design, testing and promoting the CICA shoe range. EXTREME Studios provided full strategy, creative, production and delivery. The project immersed the young generation of fans in a fully animated VFX branded world, with multiple sports tournaments, all of course centered around the CICA trainers. Find out more about the Clarks CicaVerse.
EXTREME PARTNER WITH HONGKONG LAND
EXTREME are pleased to announce our involvement in the development of West Bund Financial Hub. This collaboration will see the creation of a diverse range of sports, leisure, entertainment and adventure activities and experiences within West Bund Financial Hub, for the domestic, regional, and international visitors. Find out more about this project with Hongkong Land.
UNREEL & AUTO ALLSTARS LAUNCH ON NEW PLATFORMS
Announcing the next step in our aim to driving positive change with the launch of UNREEL and Auto Allstars, the networks designed to entertain, educate and inspire people to get active. Both channels can be accessed online and through, OTT apps, mobile apps and all leading social media platforms and connected TV platforms including; LG, Netgem TV, Freeview, TCL LIVE, Xiaomi, Sports Tribal, The Giro, Local Now, HUB TV and AVO TV. STREAM. EXTREME. FREE. Find out more about UNREEL & Auto Allstars.
EXTREME DROPS A BRAND NEW COLLECTION
EXTREME are proud to launch a new era in its apparel offering, bringing our network of athletes and ambassadors into the design and development phase in order to stay true to our EXTREME community. As well as keeping the designs truly authentic, sustainability has played a huge factor. It lies at the core of what EXTREME and our community believe in and we wanted garments that reflected this. The resulting range allows our community to come together and share in their different passions under the EXTREME brand. Find out more about the collection here.