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EXTREME, the global pioneer of action sports, along with British consumer electronics brand, OTONE, are pleased to announce a national retail partnership with leading high street retailer, hmv.

EXTREME, the unapologetic lifestyle brand with serious attitude since 1995, recently launched a range of speakers and headphones designed specifically for the action sports market. These speakers and headphones deliver exceptional sound quality, durable lightweight construction, and artwork designed by EXTREME ambassadors and artists.

The EXTREME speakers serve a fast growing global lifestyle worth over $200 billion (£150 billion). There are 160 million participants with a shared attitude. To further support the listings, EXTREME are going to be launching a national campaign, supported by over 80 athletes, celebrities, DJs and artists.

Launching into stores this week will be WALLRIDE: Artist Edition. WALLRIDE is the ultimate expression of EXTREME, featuring artwork from UK based artists and EXTREME ambassadors, The Visual Drop. WALLRIDE also features the latest technology including Nanofics® hydrophobic coating, Bluetooth and NFC.

Alistair Gosling, Chairman and CEO, EXTREME International said "We're incredibly proud to partner with the retail giant hmv. Their ethos and brand values resonate with our audience and we believe hmv is a destination of choice for our consumers."

Dean Millward, Senior Technology Buyer at hmv said "We are delighted that EXTREME are launching their new speaker on the high street with hmv. The UK's biggest entertainment retailer, hmv and iconic lifestyle brand EXTREME make an ideal partnership. The lightweight, durable designs and high fidelity sound quality will enable action sports fans and participants to listen to music on the move without compromising on quality."

Stephen Hoare, Managing Director, OTONE said "We have created some incredible products in partnership with EXTREME. By integrating unique designs with our speaker technology we better serve the EXTREME audience over any other products on the market."

For more information about the EXTREME products visit

Press Contact Adam Leach +44 (0) 161 924 2269 Web Links EXTREME products OTONE hmv

Notes To Editors

About EXTREME EXTREME has pioneered action sports content since 1999 and has grown to be a leading lifestyle brand: "Unapologetic and bold EXTREME is an iconic lifestyle brand with attitude that encompasses action sports, music and art. It is fuelled by passion, creativity and experimentation." Driven by a team of entrepreneurs, marketers and designers EXTREME offers a range of sports marketing services and event activations, content creation, movie production and licensed product opportunities. With sports at our core, we support over 80 ambassadors, 75 annual events and run multiple media platforms which collectively deliver an average of over 400 million fans and in excess of 100 million video views per month. All of our marketing initiatives create engagement and reasons for fans to hang out and collaborate with the brands we represent.

About OTONE OTONE we develop the some of the greatest speakers on the UK market. With stylish design and great sound, OTONE products are developed with pride, all under the direction of our team in Manchester. The OTONE team has over 25 years’ experience in consumer electronics, with dedicated in-house product designers, along with acoustic, mechanical and electrical engineers. OTONE have a full range of Wi-Fi speakers, Bluetooth speakers, Active Noise Cancelling Headphones and home audio product.

About HMV The home of entertainment since 1921, hmv is the UK’s biggest specialist entertainment retailer bringing customers the very best in music, film, merchandise, games and technology.

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