• EXTREME

EXTREME Loves Boobies and Balls 201


EXTREME, the infamous unapologetic, irreverent and anti – establishment brand with serious attitude, today announces that they are to partner with ‘Keep a Breast Europe Foundation’ and run a month-long campaign with ‘Movember’ to raise vital awareness for both cancer charities.

Keep a Breast, headquartered in the US, is the leading global youth-focused breast cancer organisation and has seen huge growth in Europe, Canada and Japan in the last three years. In 2014, the charity will launch their first ever campaign in the UK with EXTREME as one of their main partners, EXTREME will be working to spread the message to their community about the importance of prevention and early detection through campaigns such as ‘i love boobies!’ and ‘#CHECKYOURSELFIE’.

EXTREME athletes will be actively demonstrating their support at a number of events throughout the country, whilst creating exciting content which can be shared to many more of their core fans.

EXTREME will also be collaborating with Movember, a well-established charity raising awareness for male cancer. Not only will all EXTREME staff and athletes be joining the thousands of ‘Mo Bros’ by growing moustaches next month; the sports and lifestyle brand will actively promote the cause throughout the UK. EXTREME athletes will assist the charity with activities and events.

Ryan Maxwell, Marketing Manager of EXTREME, says, ‘Both charities are not only great causes, raising funds for cancer research, but this collaboration also sees EXTREME working with a group of like-minded people who understand that life is for living!’

Notes to Editors: For more information about EXTREME visit www.extremesportscompany.com or contact Sara Wingrove or Laurence Alam at miPR: +44 1494 775250 or sara.wingrove@mi-pr.co.uk

About EXTREME The EXTREME brand is rooted in the 'Do It Yourself' counterculture of surf, skate, snow and punk rock and resulted in the launch of The Extreme Sports TV Channel across the world in 1999. With support from its fans, 60 brand Ambassadors plus its Events and filming projects at its core, EXTREME has grown rapidly and today operates as a licensing and franchising company developing the EXTREME brand beyond its roots in TV. EXTREME’s raison d’etre is to inspire its ambassadors and fans; create awesome events and filming projects plus deliver great social media, TV content, consumer insights, trend led creative assets to ultimately drive demand for the brand and support its licensees. Via licensing partners EXTREME deliver distinctive products and experiences across hotels, resorts, drinks, fashion, men's grooming, electronics, apps & gaming. It is opening a 209 bedroom EXTREME Hotel and Resort in Sochi in 2014 in partnership with Interros, one of Russia's largest property companies. Plus it has bought the brand to the retail environment with Vimto, a leading drinks company, with its EXTREME Energy and EXTREME Sport drinks range.


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