Having just launched EXTREME Sport and EXTREME Energy in TESCO'S this week with VIMTO, Alistair Gosling CEO and Peter Oden Global category director for food and beverage at EXTREME are heading to Gulfoods today to meet with key bottlers and distributors for the region.

The range from EXTREME includes: EXTREME ENERGY a fully loaded carbonated stimulation drink, that is available in a unique black 500ml RTD bottle, it contains caffeine, taurine, glucosamine and vitamins and delivers that much needed energy anytime you require it whatever you may be up to.

And EXTREME SPORT a tropical flavoured isotonic sports drink that contains glucose and dextrose, it comes in a bespoke brand embossed 500ml RTD bottle that needs to be seen. It is the only extreme sports focused sports drink in the market and it's no 1 aim is to help you ride harder, faster, longer by replenishing lost fluids and carbohydrates fast. When we say ride, we mean whatever gets you stoked, be it surfing, skating, snowboarding, gaming or just messing around with your mates.

Alistair commented "I really looking forward to being back in sunny Dubai, our goal for this trip is to spend time with our existing partners and find additional ones in the region. As VIMTO in the UK who we have a long term licensing partnership with have found our business model offers a great opportunity. We can deliver significant incremental revenue, equity in our brand and unrivalled long-term security for the right partner.

For further information please contact: Alex on 0044776762332 or email


"We rooted the EXTREME brand in the 'Do It Yourself' counterculture of surf, skate, snow and punk rock when we launched The Extreme Sports TV Channel across the world in 1999." With support for our fans, our 60 brand Ambassadors, our Events and filming projects at our core EXTREME has grown rapidly and today operates as a licensing and franchising company developing the EXTREME brand beyond its roots in TV.

We work by helping our ambassadors, our fans, our events and filming projects happen and deliver great social media, TV, consumer insights, trend led creative assets to drive demand for our brand and support our licensees. With our licensing partners we deliver distinctive products and experiences across hotels, resorts, drinks, fashion, men's grooming, electronics, apps & gaming. Two examples of this are Interros one of Russia's largest property companies for our 209 bedroom EXTREME Hotel and resort that is launching in Sochi in 2014 and Vimto a leading drinks company for EXTREME Energy and EXTREME Sport drinks.

For further information please contact: The Extreme Sports Company Tel: +44 (0) 20 7244 1000 Email: brandsupport@extremeinternational.com www.extremedrinks.com www.extremesportscompany.com

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