The Extreme Sports Channel leads the way streaming content through Xbox 360s

Striking an innovative deal, The Extreme Sports Channel, is set to live stream on the Xbox 360 with interactive polling and audience engagement, a first for Europe on the Xbox 360.

On March 17th 7:30 CET, Tallinn Estonia will play host to the 13th annual Simple Sessions BMX Finals. As part of the deal struck between The Extreme Sports Channel and Xbox LIVE, the event will be available to watch across the whole EMEA region for members of Xbox LIVE as well as at session.ee/live/

After streaming the content online for the previous three years, the opportunity to develop into the games console space and engage with thousands of Xbox users is not only exciting but unique, creating unparalleled amounts of interaction between the channel and audience.

The Extreme Sports Company CEO and founder of the Extreme Sports Channel, Al Gosling added that it is “excellent to see Xbox and Extreme combining to deliver innovation to the community”.

Xbox EMEA executive producer Rob Crossen believes that “live streaming from Simple Session is such a great fit for our audience and [Xbox are] excited to see how [viewers] interact with the content using …real-time interactive polling”.

References: www.extremesportscompany.com www.extreme.com www.digitalspy.co.uk www.session.ee

About Extreme Sports Company The Extreme Sports Company is a pioneering licensor that owns and manages the EXTREME brand. Having founded the world-renowned Extreme Sports Channel and Extreme.com, the Extreme Sports Company is a collective of like-minded entrepreneurs, markets, misfits, designers, brand experts and athletes dedicated to building success for the brand and their partners.

With an insight into the counter-culture that defines the extreme lifestyle, the Extreme Sports Company helps represent an under-served community through its work in: Hotels; Destinations; Fashion; Drinks; Mobile; Electronics; Personal Care.

About Extreme Sports Channel The world-renowned Extreme Sports Channel is the only TV destination for the world's most thrilling and inspirational lifestyle, adventure and action sports programming. From gripping documentaries to insightful profiles of today's biggest icons, irresistible adventures and sports championships, Extreme has it all.

The channel captures the pure passion of people who live out their dreams and embark on amazing expeditions; celebrates those who use skill, wit and determination to achieve their goals; and showcases the world's most talented action sports athletes

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