EX ELEMENT GETS HIGH... street distribution... These guys just never stop! Bet you never imagined you would be able to pick up a Ice Climbing session with your cornflakes or a Kitesurfing lesson with your petrol? Well now you can! Off the back of their massive online success to date Extreme Element, Extreme's version of ëRed Letter Daysí offering over 300 different Extreme experiences and courses have teamed up with gift card centre specialists InComm Europe to launch a new killer range of Ex Element gift cards in all 560 Sainsburyís stores across the country this week!

The gift cards, available in values of £25 and £50, are redeemable online at www.exelement.co.uk against any of the Extreme Sports Courses and experiences on offer. The move is part of their non-stop growth, and firmly cements Ex Element as the UKís premier extreme sports course and experience specialist.

'Extreme Elements aim is to get more people involved in the extreme sports and experiences we love and to introduce at least a small extreme element into everybodyís life' Tim Brickle MD Ex Element.

Ex Elementís gift cards make a great gift idea for all ages. From Moto cross to kite surfing, bungee jumping to skydiving; due to the massive range of activities available it is hard not to find something that suits anyoneís interests. So, whether itís your dadís birthday, your sisterís, or your granddadís we hope to deliver you the perfect gift.All the staff at Ex Element are actively involved in a wide range of extreme sports and take pride in offering expert advice to ensure that everyone get the maximum out of their experience.

As if thatís not enough, Extreme Element has also recently launched a brand new white label booking engine, which offers over 300 extreme sports courses and experiences to other affiliate web sites. Their white label booking engine can be slotted into any web site with just one line of code and to top it all off Extreme Element is offering a generous 10% commission on all white label bookings.

One could say things are going pretty well for Ex Element in the UK and this is why they have begun a global expansion programme working on rolling out into the US, South Africa, Spain and New Zealand. Plans are now well underway and you should look for Ex Element US coming online in Q4 2007, with others following in 2008.


About Ex Element

Founded by Tim, Brickle and Al Gosling in November 2006, Extreme Element is the new Red Letter Days of the Extreme Sports world. From Wakeboarding to Skateboarding, Extreme Dodgems to SCAD Diving (a unique NEW freefall Experience) they offer an unrivalled selection (300+) of Extreme Sports Courses and Experiences across the UK and abroad. As part of the Extreme Group, the Extreme Brand truly defines our core values at Ex Element. We take pride in doing things differently, giving people something new and offering great value for money. Our aim at Extreme Element is to get more people involved in the extreme sports and experiences we love and to introduce at least a small Extreme Element into everybodyís lifeí To find out more please visit www.exelement.co.uk and check out the ìabout usî section or sign up for our newsletter.

About InComm Europe

Market leader InComm Europe offers a turnkey solution in gift card centres including signing up third party retailers, card supply and distribution, the transactional system, in-store fixtures and gift accessories; its gift card centres feature in leading UK supermarkets such as Sainsburyís and ASDA.

The InComm Europe gift card centre pedigree comes from the companyís years of experience internationally in gift card and pre-paid solutions, particularly in the USA where gift card centres are a commonplace feature in all kinds of retail outlets from pharmacies to supermarkets and forecourts.

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