New York, NY (June 5, 2002) The Extreme Group, Group, the worldís leading media company in the actions sports sector and parent company of the Extreme Sports Channel, EX TV (on Fox Sports Net), Extreme International (TV distribution) and www.extreme.com will deliver presentations at SportsBusiness Journalís Action Sports Summit, July 18-19, 2002, Marina del Rey, CA.

Action Sports, Extreme Sports...call it what you want. The fact is it has captured the attention of a free-spending marketing demographic ó a primarily male audience ages 12-34. As participation levels grow at an unprecedented pace, more and more brands are reaching out to this lucrative market segment. But, the biggest challenge facing mainstream (non-endemic) brands ó and even traditional (endemic) action sports sponsors ó is how to deliver their message to this hard-to-reach generation that spends over $200 billion annually and influences another $300-400 billion in expenditures. And understanding the related dynamics ó media, merchandising, athlete representation, fashion, music, event sponsorship ó of the evolving action sports movement.

At SportsBusiness Journalís 2002 Action Sports Summit participants will have the opportunity to hear from organizations that are successfully reaching the youth market and active-lifestyle adults via action sports, including AT&T, Chevrolet, Mountain Dew, EA Sports, Fuse, Vans, Tony Hawk Foundation, Acclaim, Burton Snowboards, Extreme Group, The Familie, Activision, and many more.

Extreme Groupís Al Gosling, CEO, Lloyd Bryan Adams, COO (USA), and CJ Olivares, Sr. VP of Programming will present on the following: Examining the growing market for action sports world-wide; How to reach the audience and get it right; Securing the television rights to action sports events; Tracking your CPM, Monetizing your television investment, and Utilizing the Internet to enhance the viewers experience of the broadcast channel.

In addition to hearing from leading brands and marketers, participants will have the opportunity to learn from, and network with a full spectrum of players who are shaping the action sports industry. A pre-conference Focus Group Workshop on Action Sports Marketing will take place on July 17th.

For program details or registration information, please visit www.SportsConferences.org or www.extreme.com, or call 800-647-7600.

For further information, images and interview opportunities contact:

Email: enquiries@extremesportscompany.com Telephone: + 44 (0) 207 244 1000 Website: www.extremesportscompany.com

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