Extreme Sports Channel launches in France today

Extreme Group is pleased to announce that the Extreme Sports Channel will launch in France today. Covering the world's most radical sports and lifestyles, the channel is now broadcasting to 48 countries in Europe and the Middle East. The Extreme Sports Channel will premier in France on the Noos TV network. Cable operator Noos TV will offer Extreme Sports Channel as part of their digital ''Forfaits ‡ la carte'' offer to the Parisian area of France. This is the first platform to launch the channel in France and we are hoping to have more news soon regarding additional carriers.

Alistair Gosling, Managing Director/CEO of the Extreme Group says "This is fantastic. France is one of the most important countries in Europe for action sports with some of the world's best competitions and locations on offer. We feel sure the channel will take off in France as it has in the rest of world."

Phil Jones, Managing Director Europe of Extreme Sports Channel, says: ''It's great that the coolest channel on the planet is now available in one of the coolest countries. We're glad that the surfers, skaters, snowboarders and others in France will now have the Channel which lives and breathes the sports, rides with the best athletes and lives their life ? a channel to call their own.''

EXTREME GROUP LTD Extreme was formed in 1995, with the aim of supplying the world's broadcasters with quality television programming. Today we are a fast growing global media group with 1) a rapidly expanding global television channel, 2) an internet business, 3) an international television distribution business and 4) a retail business offering online and mail-order shopping. The Extreme Group has offices in the UK, The Netherlands & USA.

EXTREME SPORTS CHANNEL WORLDWIDE The Extreme Sports Channel is a global 24 hour sports network that features programmes and live events from the action, adventure and alternative sports genres. In Europe it is a joint venture between the Extreme Group and United Pan-European Communications: UPC (the largest cable operator in Europe, 9M subs). Delivered via a network of satellites, the channel, initially launched in Amsterdam May 1999, is now broadcasting in 5 languages across 48 countries in Europe and Middle East, recently culminating in the UK launch on Sky.

WWW.EXTREME.COM www.extreme.com is the web site address for the Extreme Sports Channel, and is being run as a separate company. It enhances the viewers experience of the broadcast channel giving schedules information, programme details and advice on how to get connected to the channel. It acts as a portal for the online extreme sports community offering competitions, free give-aways, an online shop with great bargains and up to date news.

EXTREME INTERNATIONAL www.extremeinternational.com Extreme International has been specializing in the distribution of Extreme Sports programmes for five years and are now the world's leaders in this area. We take stands at all the major Television Shows and are focused upon the production, distribution, packaging and marketing of Extreme Sports, Adventure Travel, Nature & Wildlife and Technology programming to the television industry Extreme International Internet Division We also supply current video content to websites and portals worldwide. As live streaming has developed, Extreme International has secured exclusive internet, broadband and ADSL distribution rights on individual programmes, live events, preparing for the full development of convergence. As well as building an extensive network and database of organisations and web sites looking for channels and video content.

EXTREMEPIE: THE SHOP ExtremePie ? The Shop (www.extremepie.com) is the first in a new breed of multi channel retailers utilising t-commerce (coming soon), e-commerce (extremepie.com), and mail order (catalogue) to provide the platform for a Pan-European retail network, servicing the extreme sports way of life. ExtremePie: The Shop covers all extreme sports and include snowboarding, surfing, skating, moto X, body boarding, mountain biking, and lifestyle wear.

THE WORLD EXTREME GAMES The World Extreme Games (WEG) 2000 was staged as the alternative Olympics in Melbourne, Australia from December 1-3 and brought together the top extreme sports athletes from around the world. WEG 2000 was a truly global event providing top quality programming for television stations worldwide and our Extreme Sports Channel. This was co-ordinated and delivered by Extreme International, our international television distribution company and successfully broadcast into 345 million homes across 5 continents and in more than 100 countries. Additionally 100 million homes were delivered daily by APTV news feeds and it was also covered by 64 newspapers, 58 feature magazines, 35 newscasts, 27 websites and 21 radio shows. The next World Extreme Games will take place during the summer of 2002 (location to be finalised).

For further information, images and interview opportunities contact:

Email: enquiries@extremesportscompany.com Telephone: + 44 (0) 207 244 1000 Website: www.extremesportscompany.com

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