EXTREME INTERNATIONAL STRENGTHENS IT'S PROGRAMMING SUPPLY OF ADVENTURE, TRAVEL AND LIFESTYLE PRO

Extreme International has concluded a number of deals with broadcasters globally in the adventure travel and lifestyle genres. Discovery Latin America have licensed Fishing North Australia (26 x 30 minutes- produced by Network 9 Australia), Core Culture (26 x 60 minutes - Action sports and adventure lifestyle) and Walkers World (24 x 30 minutes ? flagship adventure travel series produced by BSkyB). Discovery Europe have also renewed their rights to Walkers World for a further 2 years.

In addition to the above, two new series signed up by Extreme are starting to show good results already. Anyplace Wild (49 x 30 minutes ? adventure travel produced for PBS in the US) has been sold to Orbit in the Middle East and the newly launched Pan-Asian Network, Alive Networks. Another new series, Weekend Explorer (13 x 30 minute - adventure travel also broadcast on PBS in North America) has been licensed to Living TV Korea, as well as to a number of airlines via Spafax.

PHIL JONES APPOINTED MANAGING DIRECTOR OF EXTREME SPORTS CHANNEL - EUROPE Phil Jones has been appointed Managing Director of Extreme Sports Channel Europe. He will have overall responsibility for the channel in all the 20 countries where it is currently broadcast. He takes up this post immediately.

Until recently Phil was Managing Director of UPCtv's Polish entertainment channel, overseeing their joint venture channels with MTV. Phil was previously an Executive Producer at Planet 24 for whom he launched 'Atomic Television', their music channel in Eastern Europe, and worked on the development of cross-platform programming for European broadcasters.

Al Gosling, Managing Director of Extreme Group, said:" With his experience of creating television for a young demographic, and his in depth knowledge of media markets internationally, Phil is the perfect appointment to lead the Extreme Sports Channel to even greater success in the future."

Stephen Cohen, Senior Vice President of Channels UPCtv, said: "I am very pleased Phil Jones has joined our team. Phil brings considerable programming experience to this role and I am sure he will further build on the success of the Extreme Sports Channel."

About Extreme Group The Extreme Group limited is the holding company for the Extreme Sports Channel, Extreme.com, Extreme International, and the World Extreme Games. Extreme Group Limited was formed in 1995, with the aim of supplying the world's broadcasters with quality television programming. Today we are a very fast growing global media group with a globally expanding Television Network, an internet business, an international television production and distribution company and an events business all detailed below. The Extreme Group has offices in the UK, The Netherlands and USA.

Extreme Sports Channel www.extreme.com The Extreme Sports Channel is a globally expanding 24 hour 7 day a week sports television network that features programmes and live events from the action, adventure and extreme sports genres. It is a joint venture between the Extreme Group and United Pan-Europe Communications Plc ? UPC (the largest cable operator in Europe, 9M subs). Delivered via a network of satellites, the channel, initially launched in Amsterdam May 1999, is now broadcasting in 4 languages across 14 countries in Europe. Extreme's global channel strategy is to launch the Extreme Sports Channel world wide. Having very successfully done this in Europe with UPCtv we are close to announcing other deals with operators in the rest of the world. The majority of the Channel's programming is also cleared for Broadband and internet broadcast and this is being developed via www.extreme.com.

www.extreme.com www.extreme.com is the web site address for the worldwide Extreme Sports Channel, also a joint venture with UPCtv and is being run as a separate company. It will enhance the viewers experience of the broadcast channel and act as the portal for the online extreme sports community. Most of the Extreme Sports Channel content is cleared for Broadband and narrow band streaming and www.extreme.com will be the focal point for this. www.extreme.com is also being developed as a fully interactive internet channel, which will be supplied to all new carriage platforms globally thus extending and exposing the brand very rapidly around the world.

Extreme International www.extremeinternational.com Extreme International has been specializing in the distribution of Extreme Sports programmes for five years and we are now the world's leaders in this area. We have stands at all the major Television Shows and are focused upon the production, distribution, packaging and marketing of Extreme Sports, Adventure Travel, Nature & Wildlife and Technology programming to the television industry We also supply current video content to websites and portals world wide. As live streaming has developed, Extreme International has secured exclusive internet, broadband and ADSL distribution rights on individual programmes, live events, preparing for the full development of convergence. As well as building an extensive network and database of organisations and web sites looking for channels and video content.

Extreme International Internet Division We also supply current video content to websites and portals world wide. As live streaming has developed, Extreme International has secured exclusive internet, broadband and ADSL distribution rights on individual programmes, live events, preparing for the full development of convergence. As well as building an extensive network and database of organisations and web sites looking for channels and video content.

The World Extreme Games The World Extreme Games (WEG). WEG will be staged as the alternative Olympics in London - dates to follow . The World Extreme Games will be a truly global event, providing the best event programming for the Extreme Sports Channel and broadcasters worldwide. The event will include the top extreme sports stars in the world competing for serious prize money.

For further information, images and interview opportunities contact:

Email: enquiries@extremesportscompany.com Telephone: + 44 (0) 207 244 1000 Website: www.extremesportscompany.com