EXTREME create iconic and extraordinary extreme & adventure sports events and festivals, experiences and activations

We have more than 20 years’ experience in the entertainment, action sports and lifestyle industry. We create and produce extraordinary live events and festivals in sports we are passionate about and we share our expertise, whether that’s creating bespoke stunts and activations for other clients, helping tourism destinations plan their long term event strategies or providing our experienced event management services to those who need it.


Most importantly, we deliver experiences that inspire and motivate, push physical limits, bring brands to life, make people laugh, cheer and celebrate.

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Producing a wide range of extreme sports festivals; motorsports events; mass participation competitions and 3rd Party IP representation.

Hot air balloon in the desert at night -



Creation and delivery of extreme and adventure sports experiences and activations.



Expert strategic planning advice to define and implement short, medium and long term event strategies.



Provision of event related professional services across all aspects of event conception, planning and delivery.


EXTREME Events KSA is a joint venture partnership with Sumou Holdings and is registered in the Kingdom of Saudia Arabia to provide our expertise and services to Giga and Mega projects, Ministries and Government Authorities as well as staging our own portfolio of events and experiences.

Extreme and adventure sport is one of the fastest growing global sectors and is a key component of the Kingdom’s 2030 vision. Alistair Gosling, EXTREME’s founder and CEO was appointed to the advisory board of Qiddiya in 2016 and plays an active role in the development of one of Saudi Arabia's most ambitious Giga projects. 


We share the same ethos and support the values of the Kingdom’s 2030 vision to improve the quality of life for the local population by building community spirit through a sense of belonging that defines the extreme sports industry and by producing world class events and unrivalled unique experiences in one of the most unexplored countries in the world.

EXTREME Events KSA is registered to provide the following services    

  • Competitive Sport Activities 

  • Leisure Sport Activities 

  • Entertainment Events Facilities 

  • Activities of Producers or Entrepreneurs of Live Events other than arts or sports events 

  • Entertainment Events Organisation  

  • Management of art & entertainment talents 

  • Operation of Sports Facilities 

  • Activities of Producers or Promoters or Sports Events

  • Activities of individual own-account sportsmen and athletes

  • Support Activities for Sport 

A few of our partners


UIAA - Ice Climbing World Cup
Date: 3rd-5th January

Location: Changchun City, China

Category: Ice Climbing
UIAA - Ice Climbing World Cup
Date: 10th - 12th January

Location: Cheongsong, South Korea

Category: Ice Climbing

Category: Climbing
Freeride World Tour - Hakuba, Japan
Date: 18th-25th January

Location: Hakuba, Japan

Category: Skiing/Snowboarding
Date: 26th -29th Jan

Location: Munich, Germany

Category: Tradeshow
UIAA - Ice Climbing World Cup
Date: 23rd-25th January

Location: Saas Fe, Switzerland

Category: Ice Climbing
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+44 (0) 207 2441000


London - Riyadh - Dubai

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UIAA - Ice Climbing World Cup

Date: 10th - 12th January Location: Cheongsong, South Korea Category: Ice Climbing Category: Climbing

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