UIAA

 

UIAA PARTNER WITH EXTREME INTERNATIONAL​

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THE BRIEF: 

The 2018 Ice Climbing Championships (UIAA) approached EXTREME INTERNATIONAL to promote the event and partnered sponsors. 

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THE PROCESS: 

EXTREME INTERNATIONAL activated it’s event content creation and distribution service. Developed a strategy to advertise, promote and cover the live competition.

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THE RESULT: 

Outstanding views, reach and engagement, delivering a successful event and exceeding sponsor targets.

+1.1M​

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VIDEO VIEWS

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Over a million live and video views across the 4 stops.

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+6.9M​

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MEDIA REACH​

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EXTREME International delivers significant impact for the UIAA, exposing the event, sport and sponsors to a wider audience. 

+23K​

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VIDEO ENGAGEMENTS

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EXTREME International gave UIAA the opportunity to gain new fans and directly engage with them.