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UIAA
UIAA PARTNER WITH EXTREME INTERNATIONAL
THE BRIEF:
The 2018 Ice Climbing Championships (UIAA) approached EXTREME INTERNATIONAL to promote the event and partnered sponsors.
THE PROCESS:
EXTREME INTERNATIONAL activated it’s event content creation and distribution service. Developed a strategy to advertise, promote and cover the live competition.
THE RESULT:
Outstanding views, reach and engagement, delivering a successful event and exceeding sponsor targets.
+1.1M
VIDEO VIEWS
Over a million live and video views across the 4 stops.
+6.9M
MEDIA REACH
EXTREME International delivers significant impact for the UIAA, exposing the event, sport and sponsors to a wider audience.
+23K
VIDEO ENGAGEMENTS
EXTREME International gave UIAA the opportunity to gain new fans and directly engage with them.
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