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brits 2018
ENGAGING A NEW AUDIENCE WITH EXTREME INTERNATIONAL
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THE BRIEF:
For the second year in a row, The BRITS collaborated with EXTREME International in delivering professional coverage and marketing activities around the event.
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THE PROCESS:
Full media marketing activation to promote the event.
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THE RESULT:
Increased The Brits and its sponsors brand awareness and engaged the competition with new fans.
+962K​​
2
VIDEO VIEWS
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EXTREME International delivered more than double number of views comparing last year
+2.1M​
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MEDIA REACH​
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Event coverage, Instagram stories and still images were the secret to promote The Brits to new audiences
+11.6K​
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ENGAGEMENTS
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EXTREME International high level of engagement allowed The Brits and sponsors to directly interact with new fans.
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