ENGAGING A NEW AUDIENCE WITH EXTREME INTERNATIONAL

 

STANLEY BLACK & DECKER needs little introduction being one of the world’s most innovative and recognised companies that owns many of the world’s leading tool

brands.

 

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THE BRIEF: 

Introduce STANLEY, BLACK + DECKER and DEWALT to a younger demographic to drive brand recognition and increase sales. 

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THE PROCESS: 

EXTREME designed and delivered a 6 month marketing program that included: 

• Usage rights to the EXTREME brand 

• Sponsorship of 21 athletes & 5 event properties 

• The creation of 4 story-led films 

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THE RESULT: 

Shortlisted for the Sports Business Awards 2017 the partnership saw STANLEY BLACK & DECKER’s brands aligned with action sports, recieve millions of impressions, connect with millions of new fans and experienced an increase in product sales. 

Contract renewed for STANLEY, BLACK + DECKER, DEWALT and two new brands, FACOM and MAC TOOLS for 2017.