ENGAGING A NEW AUDIENCE WITH EXTREME INTERNATIONAL
STANLEY BLACK & DECKER needs little introduction being one of the world’s most innovative and recognised companies that owns many of the world’s leading tool
Introduce STANLEY, BLACK + DECKER and DEWALT to a younger demographic to drive brand recognition and increase sales.
EXTREME designed and delivered a 6 month marketing program that included:
Usage rights to the EXTREME brand
Sponsorship of 21 athletes & 5 event properties
The creation of 4 story-led films
Shortlisted for the Sports Business Awards 2017 the partnership saw STANLEY BLACK & DECKER’s brands aligned with action sports, recieve millions of impressions, connect with millions of new fans and experienced an increase in product sales.
Contract renewed for STANLEY, BLACK + DECKER, DEWALT and two new brands, FACOM and MAC TOOLS for 2017.
Video was a key factor in driving success.
3,809 branded posts were generated by EXTREME International and our ambassadors delivering 102M impressions.
Highly engaged fans shared and commented on branded posts.
Key to generating campaign interactions were EXTREME athletes, accounting for over 54%.