ENGAGING A NEW AUDIENCE WITH EXTREME
EXTREME partnered with STANLEY for 2017 and 2018.
Over the year we launched our marketing service involving ambassador sponsorship, event activation, content production and distribution on our media network.
8 x Sponsored STANLEY & EXTREME athletes in the MTB, BMX, snowboard & skate disciplines.
STANLEY activation zone at both summer and winter DEW Tour in Long Beach, LA and Breckenridge, Colorado.
1 x 360 production featuring number 1, freeride world champion, STANLEY & EXTREME athlete, Nicholi Rogatkin.
1 x Sponsored construction crew.
Through expanding the overall program we added additional sports, ambassadors, events and content to further build the connection to the STANLEY brand and generate sales. A renewed contract for 2018/19.