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RAS AL KHAIMAH, UNITED ARAB EMIRATES

 

ADVENTURE PRODUCT DEVELOPMENT STUDY 

THE BRIEF: 

Ras Al Khaimah Tourism Development Authority (RAKTDA) engaged EXTREME to conduct an in-depth adventure destination analysis and strategy plan, covering existing products and recommendations for new products, with roll out and implementation.   

THE SCOPE: 

The aim of the study was to provide the tourism board with the necessary information and strategic advice that would allow it to cement Ras Al Khaimah’s  existing status as the leading UAE adventure tourism destination and drive it forwards for the next 5-10 years. 

  • Delivery of a full inventory and assessment of existing adventure tourism products in Ras Al Khaimah.

  • An integrated benchmark assessment of tourism related adventure and extreme destinations, activities and products.

  • A Market Potential Analysis of recommended adventure facilities and activities.

  • An investment assessment on each of the recommended adventure facilities and activities.

  • A strategic roll out plan for the recommended adventure facilities and activities that aligned with the tourism boards own mission and goals.

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