EXTREME joins forces with Clarks for the release of their ultimate multi-sports shoe.
EXTREME are excited to announce that we have entered into a global marketing partnership with Clarks that will see the internationally recognised shoe company make its mark on the action & adventure sports sector. Through the collaboration, EXTREME will promote this venture via the ambassador sponsorship programme, content production, distribution, and marketing, whilst also providing Clarks support with its more than 25 years of experience of how best to navigate the world of action & adventure sports.
Over the past year there has been a proliferation in participation rates across action sports such as skateboarding and surf. Covid-19 and resulting lockdowns have caused local areas around the world to be flooded by a new generation of thrill seekers. This, partnered with the inclusion of skateboarding, BMX, sport climbing, and surfing in the 2021 Tokyo Olympics, means there is now no better time to a release a shoe that caters for athletes and enthusiasts who are breaking the mould and paving the way in non-mainstream sports.
As an organisation that prides themselves on their heritage, Clarks’ expertise and knowledge has