• EXTREME

EXTREME Brand Update - Q1 2022



 

EXTREME DESTINATIONS - THE FUTURE OF ADVENTURE TRAVEL


Contrary to what has been seen as a particularly turbulent period for the adventure tourism industry, the EXTREME Destinations team, led by Managing Director Ben Barker, have experienced one of their busiest years to date. Through various site visits, prospecting and deal-making, the team have delivered their expertise in consulting and advising destinations on how best to leverage this rising desire for adventure travel.


Ben’s recent visit to Costa Rica in December 2021 encapsulated the level of appetite and opportunity. Travelling first to Monteverde in the Puntarenas Province, a place worlds away from the country’s famous beaches, the thick forests inspire thoughts of ziplines, tree-top climbing facilities and cycle tours. Journeying north-west to the world-renowned surfing and kitesurfing beaches around the Santa Rosa National Park, Ben was struck by the incredible diversity that Costa Rica has to offer.


Leveraging the natural topography of the land is an ideal that has become central to the desires of collaborators and as an adventure tourism utopia, Costa Rica has shown glimmers of how working with, not against wildlife and nature can set the foundations for successful tourism for decades to come. By what he saw and experienced in Monteverde, Ben believes that the country now requires burgeoning infrastructure and investment to support the huge upswelling in desire in creating sustainable tourism opportunities.

The areas in which the EXTREME Destinations team offers deep expertise and experience is now receiving recognition from tourism authorities around the world. By offering feasible alternatives to the huge resorts and hotels that dominate many countries’ coastal areas, EXTREME is looking to inspire a new generation of adventurers and thrill seekers. The EXTREME Destinations team is a crew of passionate travellers looking to inspire people to step outside, try something different and become part of the new wave of explorers looking for the experience of a lifetime.

Contact Ben and his team to explore how EXTREME can add value to your destination. Ben.barker@extremeinternational.com

 

MEDIA NETWORK - ADVENTURE ON DEMAND


EXTREME International first introduced extreme action sports entertainment to a worldwide TV audience 25 years ago and has since then been a leader in this sector.


This November, EXTREME’s influence spread even further with the launch of its Media Network of channels, across millions of connected TV’s and mobile devices, capable of streaming through the latest OTT technology. Comprising of Free-to-view streaming (FAST) channels, along with AVOD and SVOD content, the network is dedicated to the 100’s of millions of extreme sports fans across the globe with the spotlight firmly on inspiration, entertainment and activation.


Of the several new channels to be launched, UNREEL and Auto Allstars have been born out of highly successful social media pages, both of which have seen phenomenal growth over the last few years, combining to deliver an average of over 200 million video views per month. The channel content is also becoming available directly to our followers, via our Facebook fans subscription pages.


With the network already available in the UK and Ireland on Netgem TV, AVO.TV and delivering remarkable success, it will shortly be available in the USA, via LG TVs. In 2022 EXTREME is looking forward to a new year of increased distribution across the globe, bringing new and exciting sports, esports, lifestyle documentaries and experiences to a larger digital community. Whether its physically, via video, or even in the Metaverse, EXTREME’s reputation for delivering the most entertaining extreme and adventure sports is set to be reborn in 2022.

Contact mark.dodd@extremeinternational.com for business enquiries.


 

EVENTS - EXCITING TIMES AHEAD


2021 and the easing of global lockdowns saw the return of live events. A welcome reprise for all, for the team at EXTREME Events it also enabled the opportunity to be part of a series of projects. Having relocated to Riyadh in the early stages of 2021, the team led by Managing Director James Cooke-Priest, found incredible success in 2021, supporting and delivering burgeoning projects throughout both the Kingdom and worldwide.

As part of the 2021/2022 Riyadh Season, the EXTREME Events team were brought in to develop and manage the Zipline Dune Storm at the Combat Field. From managing the build of the facility to delivering health and safety, the zipline was a huge success and at 200 metre long, gave visitors the thrill that has come to be expected from EXTREME International. More recently, in the first half of January, the team was invited to develop the main stage and deliver the live shows as well as to manage driving experiences at Autoville: The Saudi International Motor Show.

As we look forward to all that this new year has in store, there are two projects that are truly enabling the versatility, skill, and organisational capabilities of the EXTREME Events team. The first major project is WWD presents. Licensed and fully delivered by EXTREME International, WWD Presents is set to mark that arrival of the international fashion and beauty scene in the Kingdom of Saudi Arabia in November. Secondly, in an extremely exciting partnership, the team has partnered with Mclaren to bring the Logitech McLaren G Challenge to Saudi Arabia in 2022.


Contact james@extremeinternational.com for business enquiries.


 

THE EXTREME HANGOUT AT COP26


Whilst the SEC Arena in Glasgow played host to world leaders and delegates for the annual Conference of the Parties (COP), less than a mile away the Renfrew Ferry was the site of the EXTREME Hangout. Inspired by a love of adventure sports and a passion to protect the very environments in which our sports take place, EXTREME made it its mission to give the youth a voice at COP26 and beyond.


Supported by our incredible sponsors and partners the EXTREME Hangout hosted 200 speakers over the course of 56 sessions, all of which were livestreamed out to a global audience. The Hangout received over 200 pieces of press coverage and the livestream itself received 550,000 views and 5 million impressions.


Lighting up the Glasgow evenings, EXTREME hosted a list of entertainment throughout:

- Additional engaging content through panel discussions including Sara Vaughan leading the conversation on Overconsumption and the European Space Agency tackling the climate crisis through statistical, scientific evidence.


- The Waterbear Network hosted movie screenings as well as announcing their 2021 Photographer of the Year award.


- YMCA presented their own reception and film screening of Creating Youth Led Solutions.


- The EXTREME Hangout played host to astounding late evening performances from an eclectic mix of live artists.


For 11 days, the EXTREME Hangout acted as a safe space for dialogue, engagement, and education about the one planet that humans share. Knowing that the future lies in the young leaders that were given a voice at the EXTREME Hangout, the world can rest assured knowing that it is in the safe and capable hands of people that care and will do whatever it takes to educate, bring awareness to and resolve the crisis that affects the entire planet.


 

EXTREME STUDIOS & MARKETING - CONTINUED SUCCESS THROUGH COLLABORATION WITH CLARKS SHOES


In 2021, the EXTREME Marketing services division joined forces with Clarks to set about creating a marketing campaign to drive awareness and interest for the launch of Clarks’ new multi-sport shoe; the CICA. Leveraging EXTREME’s suite of marketing capabilities, the campaign looked to launch Clarks into the world of sport, uncharted territory for the world-famous brand.


The blueprint of the campaign was to assemble a group of five of EXTREME’s athlete ambassadors from a range a different street sporting backgrounds in order to demonstrate the effectiveness and robustness of the CICA shoe. Not only were they to be the faces of CICA, they also had a strong hand in the shoe’s production and design process, lending their thoughts on how the CICA could best serve their purpose.

These carefully selected athletes from skateboarding, BMX, parkour, freestyle football, and breakdancing came together to create promotional videos and images in carefully selected locations under the directorship of the EXTREME Studios team whose wealth of experience in both the world of action sports and filmmaking resulted in some fantastic imagery being captured.


After the content production phase came the distribution phase. The EXTREME team applied precise targeting when leveraging their own social media platforms through paid media to ensure that the amazing content was reaching the audience most likely to convert to paying customers.


And it did just that. Exceeding expected sales by 110%, the collaboration between EXTREME and Clarks proved the value of appealing to new audiences through authentic storytelling.

Following the huge success of the first campaign, the EXTREME Marketing services division and Clarks have extended their partnership into 2022. Having already started production on the second-generation campaign to promote the CICA shoe, it is set to be another exciting year for the partnership!

Contact ryan@extremeinternational.com for marketing and partnership enquiries.

 

EXTREME RELEASES NEW APPAREL RANGE IN PARTNERSHIP WITH DIVERSE


EXTREME’s latest licensing partnership could be the most exciting to date.


The design and development of the range was a detailed and thorough process. Sustainability lies at the core of EXTREME, and we therefore wanted garments that reflected this. Formal supplier requirements were met regarding procurement and material usage - all items are made from recycled materials. EXTREME’s network of athlete ambassadors were brought into the design and development phase and were consulted in order to stay true to our EXTREME community. With the ability to be worn by athletes across all action and adventure sports, the resulting range allows our community to come together and share in their different passions under the EXTREME brand. So, whether it be skateboarders or skiers, mountain climbers or kite surfers, all those who live and breathe the extreme way of life can now wear their heart on their sleeve, quite literally.


Poland based apparel company Diverse has extended its sales network across central and eastern Europe and is gaining recognition as one the fastest growing developers in Europe. With over 25 year's experience, their clothing reflects the active lifestyle of their customers and uses the finest quality materials for performance and comfort. It was therefore an easy decision for EXTREME to partner with Diverse to develop a new EXTREME branded range which allows our community of athletes and adventurers to express themselves and have a product whose performance and quality they can trust.


Since the initial launch, sales have rapidly risen and continue to grow, both in-store and online. With over 350 stores across Poland and a global online reach, there are no limits on where this partnership can go.

Get yours now, available in both Diverse stores across Poland and globally on the Diverse website https://diversesystem.com/en/men/extreme-sports


 

EXTREME MARINE HAS THE WIND AT IT'S BACK

The inception of EXTREME Marine as a bespoke on-water service provider has been years in the making. Launched in collaboration with Onyx, EXTREME Marine is a game-changing business delivering sustainable bespoke on and off water services and support to marine based destinations, events, yachts, and tourist activations. Led by EXTREME Marine's Managing Director, Bligh Julius’ passion for water sports, EXTREME Marine is now making waves, quite literally.

Just weeks after the formal launch announcement, EXTREME Marine was on the ground for its first outing at the Southampton International Boat Show. The team were armed with a brief and mission to represent Fliteboard, the most advanced electric hydrofoil on the market, and enhance its exposure and brand awareness. Delivering not just on the brief, the team from EXTREME Marine sold 75% of the available display stock, secured 184 qualifying leads and 34 qualified partners to begin their journey to become a Fliteschool.


Fast-forward to December, this time the team was at one of the most high-profile events on the international sporting calendar; the Saudi Arabian F1 in Jeddah. A 20-strong crew of marine professionals were curated and deployed to, on an extremely tight timescale, provide concierge communication and on-the-ground solutions to 44 yachts and superyachts’ captains and crew as they discovered Jeddah Yacht Club for the very first time, making their stay unforgettable and inviting them back for future stays. As Jeddah Yacht Club ready themselves for their next Formula 1 event in March 2022, we look forward to providing our services again at such an important time in the Kingdom’s history.


Contact bligh.julius@extremeinternational.com for business enquiries.


 

EXTREME CONNECT - THE eSIM REVOLUTION IS HERE


Over the past few months, it has become increasingly clear that eSIMs are not only here to stay, but they are here to take over. Now supported by most major smartphones as well as wearables such as smartwatches, the benefits of eSIMs are clear; no more plastic SIM cards, no roaming fees when travelling, no unwanted contracts that make it so hard for users to escape, the ability to seamlessly switch between mobile providers whilst keeping the same number, the list goes on.


Through this dual usage and free trial upon sign up, we are encouraging customers to try it for themselves and discover just how simple and user-friendly EXTREME Connect really is.


With both EE and Vodafone, two of the UK’s largest mobile companies, reintroducing roaming charges to those travelling in Europe, now is the time to recognise the cost-efficient benefits of using an eSIM mobile plan whilst travelling. No longer will people need to jump from café to café in search of free public WIFI.


The days of buying a new SIM card when you arrive in a different country, paying a minimum monthly fee to keep it, and then having to pay exorbitant rates for each country are over. With EXREME Connect you can choose how much data you need for your trip and once it has been used that’s the end of it, no hidden fees or charges. EXTREME Connect are currently offering UK customers and incredible deal of 100GB for £10 so if you are curious, why not give it a try. We think you’ll never look back!

Visit the EXTREME Connect website https://www.extremeconnect.me/

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