Drift Allstars RD 2 Lydden Hill, UK

EXTREME, the notorious lifestyle brand, is pleased to announce the success of the immense Round 2 EXTREME Drift Allstars 2016 championships at Lydden Hill on the first weekend on May. It was EXTREME Drift Allstars’ first return to the Lydden Hill circuit since 2008 for the first instalment of the European calendar.

The BHP Performance show were the welcoming host to the EXTREME Drift Allstars, the best drivers Europe has to offer. The action was endless, with not one quiet moment at the BHP Performance show, there was; live motorsport demonstrations, public track time, vehicle displays, car clubs, trade area and family entertainment.

The weekend commenced with a media day for the European drivers and the essential tech inspection of the track. Racing commenced on the Sunday with practice after the drivers meeting. Autograph signing took place at the interview stage, on the Monday, before the top eight final battles took place, with the podium ceremony to finish. Congratulations to James Deane, who yet again took first place, with Jérôme Vassia finishing second and Aleksandar Kantarovski third.

Drifting is currently Europe's fastest growing motorsport. Originally from Japan it has exploded across the world. Drivers are measured on how much angle, speed, style and overall impact a driver can navigate a circuit of turns with, whilst constantly driving on the limit of traction. Drifting is truly one of the best motorsport shows out there.

The Lydden Hill circuit in Kent, founded in 1955, also hosts the FIA World Rallycross Championship, MSA British Rallycross Championship, and Lydden Hill Truck Festival is described as the hub of Kentish motorsport. The one mile long track with four turns was smoking from the action packed weekend.

This was a mammoth event and with the world of extreme sports ever expanding, it is inspiring to see the statistics of competitors and spectators rise every year. EXTREME showcases this exhilarating sector and continues to see its social media audience grow and alone receives up to 226 million video views and reaches 776 million people per month.

This is only the beginning, there are seven international events to follow. The next being the Irish Drift Championship Vs EXTREME Drift Allstars at Mondello Park, Ireland. Then EXTREME Drift Allstars will be visiting; Estonia, Latvia, Germany, Hungary, Thailand and South Africa. Follow EXTREME to keep up with the installments of action for this year’s championship.

Additional information can be found at http://www.drift-allstars.com

Notes to editors For further details, please contact: Anne Powys-Keck anne@pro-pr.co.uk

About EXTREME EXTREME has pioneered action sports content since 1999 and has grown to be a leading lifestyle brand: Unapologetic, irreverent and anti- establishment, EXTREME is very well known lifestyle brand with serious attitude fuelled by non-conformity, creativity and experimentation. Its fans are the young alternative trendsetters who influence the wider youth market. They have a deep understanding and connection with their fans. The fans know EXTREME. EXTREME know them.

What sets the brand apart is that it enables partner brands to tap into EXTREME's existing flow of ongoing marketing activities and brand presence that is driven by its growing array of marketing initiatives which deliver significant and guaranteed reach. It drives and invests in 80 sponsored ambassadors, 65+ annual events; social media, Extreme TV, Extreme.com, PR, consumer insights and trend led creative assets. All of these support its partners and help drive sales of products and experiences.

About Drift Allstars Drift Allstars is THE fast growing, live action, high octane brand that is leading the way as the world discovers the phenomenal motorsport of drifting. Launched in 2008 The EXTREME Drift Allstars Championship continues to be the lead international drifting series that delivers a raw and immersive experience for both fans and drivers alike. Over 40 teams from 16 nations compete in global events throughout the season, pitting there skills of precision driving and unparalleled car control in some of the most powerful drift cars in existence. With the incredible growth it is experiencing and with the help of some of the industries biggest brands, The Drift Allstars brand is being developed beyond the track and into areas such as TV, Film, Apparel and Experiences to name but a few.

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