EXTREME LAUNCHES ACTION SPORTS & LIFESTYLE BLOG

EXTREME, is proud to launch their new action sports and lifestyle blog. The global brand fuelled by non-conformity, creativity and experimentation has announced that it will curate the world of extreme sports and the lifestyle around it.

Filled with the latest content from the world of action sports, the EXTREME blog is an engaging, online hub that features the latest stories, articles and ground-breaking media from around the globe.

The EXTREME blog allows easy sharing of posts across various social media platforms at the click of a button. The entire blog interface is mobile friendly and has been designed primarily for the visual user. With the facility to interact and comment on all posts it is designed to create a real community that will fuel progression in the future.

With a monthly Facebook reach of over 442 million people, monthly video views reaching in excess of 140 million and individual videos reaching as many as 32 million views. The EXTREME blog provides an added platform that extends into the lifestyle of adventure sports.

Ryan Maxwell, Marketing Manger for EXTREME said, "We are excited to be able to shine more light onto the lifestyle we love and expand our current reach. Our heritage lies in the progression of action sports and its lifestyle. This launch aims to fuel that progression and create a community of all the biggest action in one place."

EXTREME is an established and influential youth media brand with a unique heritage that began when Al Gosling launched the Extreme Sports Channel in 1999. It remains the world's leading 24/7 TV channel dedicated to extreme sports and the associated lifestyle and owes its success to the brand's ability to recognise and cater for the emerging youth culture surrounding extreme sports.

You can read and get involved with the blog at http://extremesportscompany.com/blog

Notes to Editors:

About EXTREME Unapologetic, irreverent and anti-establishment, EXTREME is today's lifestyle brand with serious attitude. It encompasses actions sports, music, fashion and art and is fuelled by non-conformity, creativity and experimentation.

One brand with millions of fans, delivering millions of impacts, The Extreme Sports Channel was founded in 1995 and is now broadcasting in over 60 countries. Today with support for the sports at our core, we are developing the brand beyond TV and operate as a brand management, marketing and licensing company. Delivering consumer products and experiences across hotels, sports resorts, fashion, drinks, men's grooming, mobile, consumer electronics, apps and gaming with our licensing partners.

EXTREME’s heritage and brand marketing which includes 67 sponsored athletes, 59 annual events, social media reaching over 75 million people per week, video content, Extreme TV, Extreme.com, trend led creative assets and consumer insights all drive sales of our consumer products and experiences and support our licensees.