EXTREME SIGNS DEALS WITH KDG AND ACTIVISION
Extreme announces launch with Europe's largest cable network along with autumn sponsorship news
LONDON ñ October 1st, 2004 ñ Extreme Sports Channel has announced two new deals, the first being with German cable operator, Kabel Deutschland.
With broadcast commencing immediately, Extreme becomes part of KDGís newly launched digital offering ëKabel Digital Homeí along with 30 other sport, music, film and entertainment channels. KDG is the major network operator in Germany, supplying in around 10 million homes in total, the highest number for a single operator in Europe.
Extreme Sports Channelís European Managing Director, Phil Jones said, ìItís great to be extending our reach across Germany with KDG. This is a really key territory for Extreme and weíre all excited about the possibilities this deal represents.ì
Roland Steindorf, CEO of Kabel Deutschland added, ìKabel Deutschland is pleased to welcome Extreme Sports Channel as a valuable addition to our new Kabel Digital Home package.î
Extreme latest viewers will be able to receive Extreme Sports Channel in the German language from launch.
In a separate agreement, Extreme Sports Channel has also announced an autumn sponsorship deal with video games publisher Activision, which will see its latest release, Tony Hawkís Underground 2, sponsor the forthcoming Crazy B*st*rds series.
Airing throughout October and November, the Crazy B*st*rds series features a selection of celebrity screwballs such as Johnny Knoxville, Steve O, Wee Man and the Dirty Sanchez boyos before they were famous.
Activision's integrated sponsorship campaign on Extreme includes a one hour programme covering the Tony Hawk computer game phenomenon, an EPK, Tony Hawkís Underground 2 branded bumpers in and out of Crazy B*st*rds programming, brand visibility on TV promos, as well as on-air, on-line competitions. All of the elements are to be produced in-house.
ABOUT EXTREME SPORTS CHANNEL
Extreme Sports Channel is the world's first television channel totally dedicated to the worldís fastest growing participatory sports and the music, fashion and way of life that accompanies them. The channel showcases non-stop action from surfing to skateboarding, snowboarding to BMX, and motoñx to base jumping. Extreme is adventurous, rebellious and spectacular, embodying the attitude and the lifestyle of extreme sports participants themselves.
Extreme was launched on 1st May 1999 and is now available in 53 countries across Europe, the Middle East and North Africa. It transmits in 10 languages and broadcasts 24 hours a day, 7 days a week to nearly 18 million households.
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