EXTREME BIG AIRS ANOTHER COOL MILLION!

Extreme Sports Channel has added nearly 1 million extra households to its reach through a series of deals across Central Europe.

The UPC networks in Czech Republic and Slovakia, RCS TerraSat in Romania and three cable operators in Bialystock/Poland are among the systems that have added the action sports and lifestyle channel to their basic packages. The Channel is also now adding both Czech and Romanian to the list of languages that it is available in.

"It's great to have concluded these deals," says Phil Jones, Managing Director Extreme Sports Channel Europe.

"Extreme is fast becoming a channel of choice for many cable operators who recognize that our mix of top action sport events, plus extreme lifestyle and music programming attracts valuable and hard-to-reach consumers to their platforms."

The full list of new deals is as follows: RCS TerraSat, Romanian Cable TV and Satline Fl in Romania, UPC Czech Republic, UPC Slovakia as well as SAV, Elpos and Telewizja Kablowa Dipol in Bialystock/Poland.

ABOUT EXTREME SPORTS CHANNEL

Extreme Sports Channel is the world's first television channel totally dedicated to the world's fastest growing participatory sports and the music, fashion and way of life that accompanies them. The channel showcases non-stop action from surfing to skateboarding, snowboarding to BMX, and MotoX to Base Jumping. Extreme is adventurous, rebellious and spectacular, embodying the attitude and the lifestyle of extreme sports participants themselves.

Extreme was launched on 1st May 1999 and is now available in 52 countries across Europe, the Middle East and North Africa. It transmits in 10 languages and broadcasts 24 hours a day, 7 days a week to nearly 17 million households.

Extreme Sports Channel Europe is a joint venture between chellomedia Pay TV (www.chelomedia.com) and Extreme Group (www.extrememediagroup.com).

ABOUT THE EXTREME GROUP

Extreme was founded by Al Gosling in 1995 and has developed through a fundamental passion for action sports. We believe in doing things differently, offering people something new and giving real value for money.

Extreme began by selling extreme sports TV shows to broadcasters all over the world, and went on to launch the Extreme Sports Channel in 1999.

Following this we have expanded fast into a number of sectors by utilizing the Extreme brand, pinpointing an area where we think we can make a difference and then doing it. Each of our fast moving companies is run by great people who are passionate, innovative, independent and equity driven. We empower these teams to manage their businesses, listen to feedback and react quickly to ensure we deliver while having a laugh at the same time.

http://www.extreme.com/group

For further information, images and interview opportunities contact:

Email: enquiries@extremesportscompany.com Telephone: + 44 (0) 207 244 1000 Website: www.extremesportscompany.com