THE FUTURE IS BETTER NOW!

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THE BRIEF: 

It is inscribed in our brain that when we see rotating blades, we think of a helicopter.  The PAL-V is not a helicopter. In flying mode the PAL-V is a gyroplane. The difference? The rotor of the helicopter is powered by an engine. The blades of the PAL-V are not powered. They are powered by the wind. As long there is airflow they rotate. They act like a continuously open parachute.

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Pal-V approached EXTREME International to drive both product awareness and feedback.

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EXTREME International created a piece of content that showcased the products capabilities and that would directly appeal to its targeted audience and distribution.

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THE PROCESS: 

EXTREME's marketing program activated through: 

·         Bespoke Content Post-production

·         Fully Integrated Distribution Strategy

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THE RESULT: