ENGAGING A NEW AUDIENCE WITH EXTREME CREATIVE STUDIOS.​

​

THE BRIEF: 

EXTREME partnered with STANLEY to create a short form content piece!

​

​

THE PROCESS: 

We pitched, planned, produced and distributed a major piece of content to create awareness of issues being experienced in poverty stricken communities in India and we can make positive change through being seen as equals.

​

​

THE RESULT: 

Through Atita Verghese we learnt about her inspirational story, to express to our audience how she overcame gender stereotypes through learning to skate. This video illustrates her focus on empowering the future generation to come together and be seen as equals through skateboarding.

 

The content piece opens with us understanding about Atita’s past, childhood and upbringing. Through her friend, Abishek we understand how Atita got into skateboarding and how that has led her to teach girls how to skate.