ENGAGING A NEW AUDIENCE WITH EXTREME INTERNATIONAL
THE BRIEF:
To raise brand awareness and align NatWest with the rugby world cup and it’s fans.
THE PROCESS:
EXTREME International activated this through:
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AMBASSADORS // INFLUENCERS
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STORY TELLING CONTENT PRODUCTION
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DISTRIBUTION SERVICES
EXTREME International created stories, produced two films featuring well known rugby celebrities undertaking EXTREME sports activities and we engaged the content with our audience.
THE RESULT:
We achieved a world record, placed the NatWest brand in front of a new demographic, engaged them with a young audience and presented them in a dynamic, daring way, by associating them with a vibrant and exciting lifestyle.
1
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WORLD RECORD
We drove Natwest across multiple platforms, where our audience engaged and witnessed a world record.
+2M
VIDEO VIEWS
The total amount of views on our digital platforms was driven by fan interactions with EXTREME International and NatWest online. This created interest and helped introduce a new audience to NatWest.
+6.5M
MEDIA REACH
EXTREME International's content creation provided viewers with an opportunity to connect with the rugby celebrities, EXTREME athletes and the NatWest brand.