INCREASE AWARENESS

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THE BRIEF: 

Mountain of Hell is an annual event situated in Les 2 Alpes, France. A real MTB derby starting from Les 2 Alpes glacier, with 2500m descent and a distance of 25km over snow, ice, shingle and rocks. 

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Mountain of Hell commissioned EXTREME International to drive reach through distribution of content via its UNREEL media platform.

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THE PROCESS: 

EXTREME's marketing program activated through: 

·         Bespoke Content Post-production

·         Fully Integrated Distribution Strategy

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THE RESULT: