MOUNTAIN OF HELL

 

INCREASE AWARENESS

THE BRIEF: 

Mountain of Hell is an annual event situated in Les 2 Alpes, France. A real MTB derby starting from Les 2 Alpes glacier, with 2500m descent and a distance of 25km over snow, ice, shingle and rocks. 

Mountain of Hell commissioned EXTREME International to drive reach through distribution of content via its UNREEL media platform.

THE PROCESS: 

EXTREME's marketing program activated through: 

·         Bespoke Content Post-production

·         Fully Integrated Distribution Strategy

THE RESULT: 

+18.9M

VIDEO VIEWS

+47.8M

MEDIA REACH

+5.7M

VIDEO ENGAGEMENTS