EXTREME was engaged to develop a vision for a fully integrated extreme and adventure sport concept centered around an educational and leisure-based destination. The location is an existing non-related business that needs to be diversified to attract a new target audience and drive repeat visitation throughout the year.
EXTREME’s remit was to provide and deliver the following scope across the extreme and adventure sports sector:
Feasibility study analysis
Operational, finance and investment modelling
Vision, concept and activity mapping
Integrated conceptual design
Extreme and adventure sport specifications
Operations strategy and plan