FENELLA

BARBER

STRATEGIC BUSINESS DEVELOPMENT DIRECTOR

 
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A graduate of Columbia Business School, Fenella started her career in China after a gap year spent there turned her understanding of the world upside down and fed her curiosity and her interest ever since.  Over 20 years she has been based in Beijing, Hangzhou, Hong Kong, London and New York, has spent many years working for the China-Britain Business Council but also working across branding and new business for WPP and the Economist Group.  

She has spent considerable time working closely with the UK government and Department of International Trade leading on the cultural and creative, tourism and retail sectors and with a deep curiosity and tenacious approach, she builds trust and finds solutions, working with partners to deliver. She believes there are commercial, cultural, and deeply human advantages to building understanding between Great Britain and other countries around the world, as she shares her knowledge to help bridge gaps and see things more clearly.

After a decade of globetrotting she is now back to the UK because there is nowhere finer. She has twice climbed China’s famous Yellow Mountain, and would like to explore more of China’s Five Great and Four Sacred Mountains. Her happy place is up a mountain or on the sea.