VISION, STRATEGY & CONCEPT PLANNING 

​

THE BRIEF: 

EXTREME were approached to develop a concept and masterplan for the world's most integrated and fully immersive extreme and adventure sports destination, incorporating a unique selection of indoor and outdoor adrenaline-fueled experiences mixed with fun, leisure and entertainment. 

​

Lifestyle components also needed to be considered around accommodation, food and beverage, events space and retail. The destination is already an operating entity but on a much smaller scale, with the vision to expand and position it as a global leader in the industry.

​

​

THE SCOPE: 

EXTREME’s remit was to provide and deliver the vision, strategy and concept planning for the adventure sports community driven destination incorporating land, air and water-based experiences.

​

• Vision, concept and activity mapping

• Integrated conceptual design

• Feasibility study

• Conceptual master plan

• Events strategy and plan

• Strategy and governance for development and operations

• Procurement plan for design and construction

• Operations strategy