ENGAGING A NEW AUDIENCE WITH EXTREME CREATIVE STUDIOS.​

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THE BRIEF: 

EXTREME partnered with DEWALT to create a short form content piece!

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THE PROCESS: 

We pitched, planned, produced and distributed a major piece of content to help build a relationship between DEWALT and our audience.​

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THE RESULT: 

When two forces collide!  We brought MTB athlete Tomas Zejda and Strong Man, Terry Hollands in a fun, dynamic and alternative action sports film. The edit involves Tomas completing stunts on features being supported by Terry in the Welsh picturesque landscape. The story is about Terry creating natural features and obstacles by using his own personal strength and DEWALT tools to consequently enable the MTB athlete to ride.

 

Professional strongmen are some of the toughest people on earth, demonstrating the kind of physicality that will make you believe man can do anything giving us the perfect opportunity to showcase their strength in this video and touch on DEWALT’s tough and rugged themes in an authentic manner.

 

DEWALT received full brand exposure due to the brand being presented on the athletes and tools. Featuring Terry Hollands lifting Tomas Zejda on a MTB presented DEWALT being a physical supporter of extreme sports. The DEWALT brand was seen as a big advocate for pushing the boundaries again in the action sports industry and created a solid association with your brand mantra,

 

“GUARANTEED TOUGH”.