EXTREME Case Study - Destination EX Season 1
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FRTYFVE

SB19

THE BRIEF: 

EXTREME International was asked to promote the re-release of a single from one of frtyfve’s artists across its TikTok network in order to increase usage and record sales. 

THE PROCESS: 

EXTREME International have built a combined audience in excess of 1M followers across a number of, action and adventure sports and lifestyle pages. frtyfve leveraged the portfolio of TikTok channels to promote and engage a new audience with their single.  

Included within this promotion were a host of services: 

  • Video and music post-production to best incorporate the song into our exciting content.  

  • Distribution across our channels which included knowledge of captioning and timing to drive the strongest engagement upon posting on the TikTok platform 

  • Timely results report, which provided insight into the engagement and feedback from our consumer network for future campaigns. 

THE RESULTS:

397k+

Video Views

26k+

Engagements

730+

Hours of play time

95%

Completion rates

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