SUPPORT, INTEGRATE, CONSIDER & UNLOCK
EXTREME was commissioned by the Department of Culture & Tourism of Abu Dhabi to develop a detailed market scan and opportunity assessment for the sports tourism market, with an emphasis on adventure and extreme sports.
Identifying unique opportunities suited to the stand-out geographic and cultural aspects of Abu Dhabi, that could be developed in the emirate, especially within the adventure and extreme sports segment, to attract tourists, increase their stay and increase the net promoter score.
The project involved;
Conducting an as-is assessment of the current sports landscape of Abu Dhabi including analysis of existing strategies, events and products.
Identifying and analysing other countries/cities sports strategies based on similar geography, interests and legacy events.
Comparing and contrasting Abu Dhabi’s offerings and strategies against benchmarks
Recommending and implementing a plan