SNOWBOXX CASE STUDY
Engaging a new audience with
EXTREME
MARKETING AGENCY - INFLUENCERS - EVENTS - CONTENT - DIGITAL MEDIA NETWORKS
EVENT OVERALL RESULTS
SNOWBOXX 2017
+2.1M
MEDIA REACH
EXTREME’s content creation provided viewers with an opportunity to connect with the music acts, activities and the Snowboxx brand.
+330k
FACEBOOK VIDEO VIEWS
Live stream was a key driver in attaining views on our digital platforms. Both action sports and music fans interacted with EXTREME and Snowboxx online. This drove interest in the event and continues to build the Snowboxx brand in the action sports industry and help bring a new audience to Snowboxx events
+70K
INSTAGRAM STORY VIEWS
We drove Snowboxx across multiple platforms, one of which being EXTREME’s Instagram, where our audience engaged with our Instagram stories and witnessed most of the event artists and activities.
THE MOUNTAINS ARE CALLING
THE EVENT:
Action sports is one of EXTREME’s brand drivers but we also get involved with music and art which overall contributes to our lifestyle and how we live. We sponsor DJ’s, musicians and artists who are involved in major global events and connect with our fanbase.
Snowboxx is an electronic/dance festival and takes place in the Alpine ski resort of Avoriaz. World famous DJs and snow-sports fans come together for a week of unforgettable experiences.
We took a team of marketers and creatives to the mountains to capture the whole event and promote Snowboxx through our digital media platforms. EXTREME got involved in music events such as apres, igloo parties, Basement Jaxx, High Contrast, Danny Howard, Wilkinson, Rag ‘n’ Bone Man and many more acts.
Snowboxx offer the opportunity to attend activities such as, snow yoga, snowball ghts, humansize bowling, snow wars paintball, ultimate beer pong, disco dodgeball and the list goes on. These events were captured by the EXTREME team and distributed across our network.
The event ended with a challenging EXTREME skim pool party where Snowboxx attendees attempted to ski or snowboard across a pool of water. After many successful attempts and some unlucky crashes whilst wearing crazy out ts, Snowboxx 2017 came to an end. Snowboxx was a huge success and be sure to know that EXTREME will be raving again in Avoriaz next year!
