NATWEST CASE STUDY
Engaging a new audience with
EXTREME
MARKETING AGENCY - INFLUENCERS - EVENTS - CONTENT - DIGITAL MEDIA NETWORKS
CONTENT CREATION OVERALL RESULTS
NATWEST
+6.5M
MEDIA REACH
EXTREME’s content creation provided viewers with an opportunity to connect with rugby celebrities, EXTREME athletes and the Natwest brand.
+2m
VIDEO VIEWS
The total amount of views on our digital platforms was driven by fan interactions with EXTREME and Natwest online. This created interest and helped introduce a new audience to Natwest.
1
WORLD RECORD
We drove Natwest across multiple platforms, where our audience engaged and witnessed a world record.
THE BREIF:
To raise brand awareness and align NatWest with the rugby world cup and it’s fans.
THE PROCESS:
EXTREME activated this through:
• AMBASSADORS // INFLUENCERS
• STORY TELLING CONTENT PRODUCTION
• DIGITAL MEDIA NETWORKS EXTREME
created stories, produced two films featuring well known rugby celebrities undertaking EXTREME sports activities and we distributed them across EXTREME’s digital media network.
THE RESULTS:
We achieved a world record, placed the NatWest brand in front of a new demographic, engaged them with a young audience and presented them in a dynamic, daring way, by associating them with a vibrant and exciting lifestyle.
BREAKING
WORLD
RECORDS
THE STORY:
NatWest serves customers in England and Wales supporting them with their personal, private and business banking needs, and supports large corporates in Western Europe. Natwest approached EXTREME to deliver story-led content to promote the company to a new audience and increase their account holders. EXTREME utilised their brand reach, content creation and media platforms to achieve this.
WORLD’S FASTEST INTERCEPTION:
NatWest and EXTREME bring together rugby world cup winner Lewis Moody, stunt motorcyclist Lee Bowers and world record stunt driver Terry Grant to set a new rugby world record. Lee Bowers intercepts the ball at a speed of over 50mph whilst standing on his motorbike to set a new Guinness World Record. The ball was passed between two Nissan Jukes whilst on two wheels! This brought a whole new approach to rugby.
THE FLYING WINGER:
Rugby legend Shane Williams and world-record-breaking skydiver Gary Connery take rugby to all new heights in this NatWest and EXTREME film. This film involved wing suit athletes jumping catching a rugby ball at 6000ft!