ENGAGING A NEW AUDIENCE WITH EXTREME
EXTREME partnered with BLACK + DECKER for 2017 and 2018.
Over the year we launched our marketing service involving ambassador sponsorship, event activation, content production and distribution on our media network.
8 x Sponsored BLACK + DECKER & EXTREME athletes in the BMX, snowboard & skate disciplines.
BLACK + DECKER activation zone at Fise Montpellier 2017.
2 x cinematic productions featuring BLACK + DECKER athletes, Jordyn Barratt (skate) and Nikita Ducarroz (BMX).
Through expanding the overall program we added additional sports, ambassadors, events and content to further build the connection to the BLACK + DECKER brand and generate sales. A renewed contract for 2018/19.