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black + decker
ENGAGING A NEW AUDIENCE WITH EXTREME​
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THE BRIEF:
EXTREME partnered with BLACK + DECKER for 2017 and 2018. ​
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THE PROCESS:
Over the year we launched our marketing service involving ambassador sponsorship, event activation, content production and distribution on our media network.
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​8 x Sponsored BLACK + DECKER & EXTREME athletes in the BMX, snowboard & skate disciplines.
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BLACK + DECKER activation zone at Fise Montpellier 2017.
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2 x cinematic productions featuring BLACK + DECKER athletes, Jordyn Barratt (skate) and Nikita Ducarroz (BMX).​
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THE RESULT:
Through expanding the overall program we added additional sports, ambassadors, events and content to further build the connection to the BLACK + DECKER brand and generate sales. A renewed contract for 2018/19.