Alistair Gosling is a seasoned entrepreneur and investor with over 25 years’ experience spanning digital media, branding, marketing, events, and adventure destination development.

 

Always armed with a ‘Can Do’ attitude, Alistair is the driving force behind Extreme, is hands-on, and is responsible for the overall management, strategic decision-making, and key relationships across the business.

 

Initially focused on the fast-paced world of media, Alistair built a world-leading TV distribution company. Then, in 1998, aged 26, he saw a gap in the market and had the vision and the idea to create The Extreme Sports TV Channel. He partnered with UPC Europe’s largest cable company, raised $35m, and went on to launch the brand in 68 countries around the world. Following the success and seeing the young audience shifting to social media, he acquired the Extreme brand and sold the TV channel to Liberty Media.

 

Today, working alongside a brilliant team, Alistair is building Extreme out across social media, creator economy, events, hotels, and resorts. He is on the advisory board and is a supporter of Zeero Group, OffMap, and Medshr.net, the award-winning medical network that is helping save lives through peer-to-peer learning between doctors.

 

Alistair is a passionate skier, sailor, pilot, padel player, divemaster, and is a keen supporter of global marine conservation projects and the Extreme Hangout.