Alistair Gosling is an entrepreneur and investor whose core passion has always been around extreme and adventure sports. He has over 25 years of experience spanning media, marketing, licensing and destination development.
Always armed with a ‘Can Do’ attitude, Alistair is the driving force behind EXTREME and is responsible for the overall management, the strategic decision making and key relationships across the business.
Initially focused on the fast-paced world of media, Alistair built a world leading TV distribution company, then in 1998, aged 27, he saw a gap in the market and had the vision for the EXTREME brand franchise and the idea to create The Extreme Sports TV Channel. He partnered with Liberty Media, raised $35m and went on to launch the brand in over 60 countries around the world.
Today, working alongside a brilliant team and backed by Kleinwort Hambros and Soc Gen banks, Alistair is building EXTREME across media and brand partnerships, real estate and destination development. He is on the advisory board of Qiddiya, the 334-square-km sports, entertainment and cultural phenomenon being developed in Saudi Arabia, and is a supporter of Medshr.net the award winning medical network that is helping save lives through peer to peer learning between doctors.
Alistair is a passionate skier, sailor, pilot, divemaster and is a significant supporter of global marine conservation projects. Still amongst his favourites are Verbier for skiing and Tarifa Spain for kite and windsurfing.