top of page

EXTREME Driving Adventure Tourism at WTTC

EXTREME Founder and CEO, Alistair Gosling, and Managing Director EXTREME Destinations, Ben Barker, have joined tourism leaders from around the world at the World Travel & Tourism Council (WTTC) Global Summit in Riyadh, Saudi Arabia.  


WTTC Global Summit gathers powerful tourism industry leaders as well as government and private sector representatives to address the recovery of the tourism sector to a “safer, more resilient, inclusive and sustainable future”. (WTTC) 


Under the theme “Travel For A Better Future”, the summit aims to gather people from around the world with the shared ambition to resolve many of the world’s social, environmental and economic challenges through the growth of the tourism sector. 


“Our presence at the WTTC Global Summit is vital to ensure the adventure tourism sector has a voice especially as it is the fastest growing travel segment and now considered a key pillar by many global destinations.  Governments and destinations have been developing initiatives to tap into this growth especially where their natural environment and topography is rich and diverse, such as here in Saudi Arabia. We’re looking forward to using our time at WTTC to not only listen and learn from so many inspiring speakers but also reconnecting with our clients and establishing new relationships with prospective clients,” said Alistair. 


EXTREME are a purpose driven company with the aim to drive positive change through extreme and adventure sports. Managing Director EXTREME Destination, Ben Barker shared “The adventure tourism sector is a segment of our portfolio. Underpinned by the EXTREME brand, we support government agendas in the development of their adventure tourism sector, unlocking the full potential and value for all stakeholders and breathing life into under-utilised locations whilst ensuring sustainability and respect for the local communities and environment are at the forefront.” 


To arrange a meeting with Alistair and Ben at the WTTC Global Summit in Riyadh, email



bottom of page