EXTREME is excited to announce the onboarding of a new events Marketing Director. Aiste Milasiute will facilitate ongoing growth and drive public awareness to the live events and activations across action & adventure sports, e-sports, fashion and motorsports that are now being launched with the easing of global restrictions.
Aiste joins EXTREME from ABB FIA World Formula E Championship where she drove key marketing partnerships and managed critical client relationships. She brings a wealth of experience having delivered award-winning campaigns for elite-class entertainment and sports events including the Mubadala World Tennis Championship in Dubai during her time at IMG and Moto GP where she helped grow the Championship’s exposure online while also delivering bespoke communications projects with partners such as Motul, bwin, GoPro and Monster Energy.
Her role at EXTREME will be to design, drive and deliver highly engaging marketing campaigns that resonate with different audiences, add value to commercial partners and sponsorships whilst ensuring successful results across EXTREME’s events portfolio.
On her passion for extreme & adventure sports, Aiste says “I don’t have enough days in a year to follow all my passions but when I can, you’ll find me on a snowboard, wakeboard, dirt bike, or as of recently on a horse too! I’m planning to explore the vast expanses of incredible desert and mountain landscapes of Saudi Arabia on my dirt bike next and the main goal of 2022 will be to compete in my first show jumping competition!”
On joining the EXTREME team, she goes on to say that “EXTREME is a brand that I have admired since I began my career and with the growing global participation in action and adventure sports there is now no better place for me to grow my career!”