EXTREME Drinks Raise the Bar

EXTREME, the lifestyle brand with serious attitude, today announces impressive sales and outstanding consumer feedback for their own-branded drink, EXTREME Energy, since it became available in over 3,000 bars and clubs throughout the summer.

EXTREME Energy became available on bar pump dispensers across several major UK cities; Sheffield, Manchester, Leeds and Newcastle, to take advantage of their huge student populations and legendary night life. EXTREME is now stocked in well-known nightclubs including Tiger Tiger and Bierkeller, as well as many independent bars, clubs and student unions. Bar staff were given branded t-shirts and promotional materials to raise awareness of EXTREME Energy within the venues in which it is now being sold.

EXTREME ENERGY a fully loaded carbonated energy drink, is also available in Tesco in a unique black 500ml RTD bottle, containing caffeine, taurine, glucosamine and vitamins to deliver that much-needed energy – perfect for keeping you going on a night out and also a great hangover cure! The drink is becoming a household name as a soft drink and when mixed with your favourite spirits becomes the Ex-Bomb!

Al Gosling, Founder and CEO of EXTREME, says, ‘Consistently topping the table in terms of taste profile, EXTREME Energy is well on its way to become all party-goers drink of choice. Sales have been awesome so far and we see this continuing as another 1,000 bars are set to be on tap by the end of the year. We are proud to introduce EXTREME to the mainstream market whilst continuing to stay true to our brand values of living and partying hard!’

Notes to Editors: For more information about EXTREME visit www.extremesportscompany.com or contact Sara Wingrove or Mary Lewis at miPR: +44 1494 775250

or sara.wingrove@mi-pr.co.uk

About EXTREME The EXTREME brand is rooted in the 'Do It Yourself' counterculture of surf, skate, snow and punk rock and resulted in the launch of The Extreme Sports TV Channel across the world in 1999. With support from its fans, 60 brand Ambassadors plus its Events and filming projects at its core, EXTREME has grown rapidly and today operates as a licensing and franchising company developing the EXTREME brand beyond its roots in TV. EXTREME’s raison d’etre is to inspire its ambassadors and fans; create awesome events and filming projects plus deliver great social media, TV content, consumer insights, trend led creative assets to ultimately drive demand for the brand and support its licensees. Via licensing partners EXTREME deliver distinctive products and experiences across hotels, resorts, drinks, fashion, men's grooming, electronics, apps & gaming. It is opening a 209 bedroom EXTREME Hotel and Resort in Sochi in 2014 in partnership with Interros, one of Russia's largest property companies. Plus it has bought the brand to the retail environment with Vimto, a leading drinks company, with its EXTREME Energy and EXTREME Sport drinks range.

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