The Extreme Sports Channel set to launch in Norway

The Extreme Sports Channel has announced further global growth as it moves into Norway. The expansion creates further growth within Europe and the Middle East, adding up to 500,000 viewers through the new partnership with cable operator Canal Digital.

As part of the original Nordic Games, pre-curser to the Winter Olympics, Norway’s influence and prestige in winter sports is undeniable making it a natural country for the Extreme Sports Channel to expand into, and for the EXTREME brand to increase its presence.

This partnership means that the Extreme Sports Channel is now broadcast in over 60 countries worldwide, allowing millions of viewers access to a channel dedicated to the extreme lifestyle.

References: www.extreme.com www.extremesportscompany.com www.extremesportscompany.com/the-extreme-sports-channel.html www.advanced-television.com

The Nordic Games and The Origins of the Winter Olympics, Ron Edgeworth

About Extreme Sports Company The Extreme Sports Company is a pioneering licensor that owns and manages the EXTREME brand. Having founded the world-renowned Extreme Sports Channel and Extreme.com, the Extreme Sports Company is a collective of like-minded entrepreneurs, markets, misfits, designers, brand experts and athletes dedicated to building success for the brand and their partners.

With an insight into the counter-culture that defines the extreme lifestyle, the Extreme Sports Company helps represent an under-served community through its work in: Hotels; Destinations; Fashion; Drinks; Mobile; Electronics; Personal Care

About Extreme Sports Channel

The world-renowned Extreme Sports Channel is the only TV destination for the world's most thrilling and inspirational lifestyle, adventure and action sports programming. From gripping documentaries to insightful profiles of today's biggest icons, irresistible adventures and sports championships, Extreme has it all.

The channel captures the pure passion of people who live out their dreams and embark on amazing expeditions; celebrates those who use skill, wit and determination to achieve their goals; and showcases the world's most talented action sports athletes.

For further information, images and interview opportunities contact:

Email: enquiries@extremesportscompany.com Telephone: + 44 (0) 207 244 1000 Website: www.extremesportscompany.com

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