EXTREME SPREADS BRAND AWARENESS FOR U.S. CBD PRODUCER, PEACE RIVER CBD, FURTHER ENHANCING THEIR POSITIVE IMAGE WITHIN THE US MARKET

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Peace River CBD products are designed to restore balance, bring harmony, and reclaim calm, effects often sought by professional athletes.

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Peace River CBD partnered with EXTREME International to promote their premium products among our community of athletes and adventurers.

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THE CHALLENGE: 

EXTREME International were tasked with driving brand awareness and exposure within our/their U.S. community to drive customer acquisition for Peace River CBD.

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The 3-month partnership sought to engage the 21-35 age group via EXTREME’s media platforms (Facebook, Instagram & TikTok) with a desire to interconnect health benefits of the CBD with extreme sports and athletes.

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• Targeted KPI: 250,000 views per month

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OUR SOLUTION: 

EXTREME designed and developed a social media led strategy to reach our highly engaged U.S following. As a purpose driven brand, we looked to drive participation and an active & healthy lifestyle through this campaign whilst promoting the benefits of Peace River CBD.  EXTREME created an online campaign with the following structure:

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• Utilise brand ambassadors

• 4 Post Types per Month through our ‘Athlete of the Week’ format

• Branded Content (each post was watermarked with the Peace River logo, included a Peace River end card, and UTM codes were added to each URL to track reach)

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THE RESULTS:

The campaign generated invaluable exposure whilst helping grow sales for Peace River. Through 19 total posts EXTREME reached a total number of 9,892,260 views, far exceeding the estimated number. EXTREME utilised its media power by branding the footage of their ambassadors and promoted the Peace River CBD’s brand across the targeted audience.