EXTREME craft and deliver iconic brand building campaigns.
We support some of the world’s largest and most innovative brands, looking to reach the ever-elusive youth, to create unforgettable campaigns utilising our brand, ambassadors, events, production and media network.
We not only provide unique access and authentic activation, we also provide access to a highly engaged community and media network reaching 100+ million people a month, enabling us to guarantee ROI.
Our audience and consumer first, brand approach set us apart.
From the very beginning of the Extreme Sports Channel, we take a community and entertainment led approach and build supporting, authentic brand campaigns that have true purpose.
Our core audience and expertise are the 18-24 year olds, that have a desire for action, adventure and creativity.
With a community and reach of up to 100+ million a month, we engage and create a truly meaningful relationship between brands and their target audience.
We pride ourselves on keeping our finger on the pulse, maintaining long term appeal and relevance to the youth demographic.
We are strategic specialists who truly understand the ever-evolving science behind social. We deliver authentic, culturally creative campaigns that drive true engagement and business value for our partners.
With an estimated 220 million global participants all with a shared attitude, a large and fast growing industry worth $200 billion per annum, Olympic inclusion for a number of disciplines with a multiple of them ranking top 5 sports on Facebook and Youtube, extreme sports are now commanding attention from the traditionally mainstream focused brands.
Extreme and adventure sports are growing rapidly in contrast to most traditional sports. In the last 20 years participation in skateboarding has surged 49% and snowboarding is up 51% to mention a few whereas basketball participation has declined 17%.
The way that people spend their time has changed, and the way advertisers spend their money is starting to change too.
A few of our partners
“EXTREME dialled in tactics to enhance product launch campaigns, develop incentives with omnichannel retailers, built authentic content based storytelling and tied in multiple links to CSR campaigns promoting diversity and inclusion and community based projects. EXTREME added further authenticity to the voice of our brands via their forward thinking, on trend insights and a data driven ROI model. Our work together drove a significant increase in our CX engagement and a strong ROI. I would have no hesitation in recommending them to others”.
— Mike Simpson - Global Chief Marketing Officer
Stanley Black and Decker